Create Insights with or without AI

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The Insights tab in Qualitative Insights helps you quickly summarize, create, and organize key findings. Each Insight is presented with a clear title, detailed description, and relevant observations, all in one place - easily referenced and ready to be shared with stakeholders.  

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You can generate insights manually by filtering data and adding custom summaries, or let our AI assistant do the heavy lifting. 

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How to create Insights on your own

1. Filter your data using keywords, tags, affinity map groupings, tasks, segments, and sessions.
2. Select relevant observations.
3. Craft your insight with a custom title and description

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How to create AI-powered Insights

AI is here to enhance, not replace, your expertise. You can always review and refine AI-generated insights to ensure they capture all the nuances of your data. 

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Plus, the choice to apply AI is always yours. Your data stays within your organization and is not used to train other models. You have full control over AI features, which can be turned on or off as needed. 

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If you choose to use AI, you can use the following steps to speed up Insight discovery: 

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1. Click "Generate Insights" to activate our AI assistant.
2. AI analyzes existing observations to produce new insights.
3. Automatically generates insight titles, summaries, and attaches relevant observations.
4. AI-generated insights are marked with [AI Insight] for easy identification.
5. All AI insights remain fully editable.

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