Tree Testing
Evaluate the findability of your content
Tree testing reveals how users expect to find the information they are looking for. It highlights any navigation issues so you can build intuitive user journeys.
Generate rapid insights
Quickly gather and analyze user feedback on your information architecture, allowing you to make data-driven decisions and efficiently iterate on your site structure.
Identify user journey pain points
Analyze where users struggle to find information within your site structure, so you can pinpoint areas of confusion and make improvements to your navigation.
Benchmark and measure improvement
Use tree testing data on task success rates, time taken, and navigation paths to benchmark your site's performance and measure the impact of improvements over time.
Tree Testing in action
Navigation optimization
Zero in on confusing parts of your navigation by making labels, categories, and structure crystal clear so users can find what they need hassle-free.
Content strategy
Get your content sorted just right. Help users find and explore relevant content effortlessly across your site for more traffic and engagement.
Accessibility evaluation
Make your site easy for everyone to navigate, including people using assistive tech. Spot and remove roadblocks to your content and features.
E-commerce category optimization
Arrange your online store's categories to perfection and guide shoppers to the products they want, so they buy more and leave happy.
Intranet usability
Put your intranet's structure under the microscope and create resources and tools quick and easy to find so your team can get more done with less effort.
Mobile app information architecture
Fine-tune how your app is organized and help users get to the features and content they want fast for a smooth, frustration-free experience on the go.