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The people you met (or should meet) at this event. Grab time directly.
One platform. Every method that matters.
Accessible to everyone on your team, not just specialists. Simple, powerful research tools designed to get you from question to insight, fast.
Backed by Optimal Intelligence, AI and automation tools help you find insights faster, streamline your workflows, and get straight to the aha! moments.
Card Sorting
Let users show you how they group content. Then build around that, not assumptions.
First-Click Testing
The first click matters. We help you capture it. Evaluate usability and clarity.
Interviews
Transform videos into powerful insights.
Live Site Testing
Watch real users on real sites. Catch issues before they cost you conversions. No code needed.
Prototype Testing
Validate designs early and often. Test with Figma or build your own prototype.
Qualitative Insights
Capture, tag, organize, and visualize qualitative insights in one place.
Surveys
80+ languages, advanced logic, fast to launch. Research that actually reaches people.
Tree Testing
Pinpoint navigation issues so you can start building more intuitive user journeys.
New tool release
One study, multiple methods, better insights
Usability Testing is here – and it's built for the way modern product teams actually work. Combine qualitative and quantitative insights in a single study; no separate tools, no stitching.
Test multiple prototypes and live sites at once. Benchmark against competitor experiences, compare staging against production, and get a clear picture of what's working and what needs fixing.
AI that amplifies your judgement. Not AI that replaces it.
Every AI feature in Optimal is designed with one core principle: the researcher stays in control.
Our Optimal Intelligence identifies themes, surfaces quotes, generates summaries and lets you chat with your data, with evidence backed by time-stamped citations and highlight reels.
Automatically record interviews, redact PII, refine question wording, and ask survey questions. Ask us how our AI toolkit can help reduce manual work and automate your workflows, without replacing your expertise.
650,000 researchers can't be wrong. You're in good company.
"The platform has continued to evolve with innovative updates. Optimal has become more than a tool for us. It's a trusted partnership with the company that continues to grow."
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Don't take our word for it. Watch it work.
Your users are out there right now, confused.
They're clicking the wrong thing, abandoning the wrong page, giving up on the wrong step. You already know research fixes this. Optimal is how you do the research, share the findings, and get the team on board, without the chaos.
Start a free 7-day trial, or book 15 minutes with someone who can show you exactly what this looks like for your team.