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One platform. Every method that matters.
By combining these powerful research methods, you can gain a holistic view of your users' experience and make data-driven decisions that continuously optimize their journey.
Card Sorting
Let users show you how they group the world. Then build for that, not your assumptions.
First-Click Testing
The first click tells you almost everything. We help you capture it.
Interviews
Transform videos into powerful insights.
Live Site Testing
Watch real users on your real site. No lab. No guessing. No awkward debrief.
Prototype Testing
Test before you build. Catch the expensive mistakes while they're still cheap ones.
Qualitative Insights
One place for everything your users say. Organised, searchable, shareable.
Surveys
80+ languages, logic branching, fast to launch. Research that actually reaches people.
Tree Testing
Find out if your IA makes sense before you build it. Not after.
The case for research, already made.
Research teams rarely need convincing. Stakeholders are a different story. Brands with superior CX bring in 5.7x more revenue. 67% of users say poor website experience damages their opinion of a brand. Businesses lose 35% of sales to bad UX. Your stakeholders respond to numbers. Here are the ones that tend to end the argument.
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650,000 researchers can't be wrong. You're in good company.
"The platform has continued to evolve with innovative updates. Optimal has become more than a tool for us. It's a trusted partnership with the company that continues to grow."
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Don't take our word for it. Watch it work.
Your users are out there right now, confused.
They're clicking the wrong thing, abandoning the wrong page, giving up on the wrong step. You already know research fixes this. Optimal is how you do the research, share the findings, and get the team on board, without the chaos.
Start a free 7-day trial, or book 15 minutes with someone who can show you exactly what this looks like for your team.