The question that defined 2025 wasn't "Can we use AI?" It was "How should we?"

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AI didn't just speed things up this year. It fundamentally changed what leaders spend their time on. Execution became trivial. Strategy became everything. We talked to executives running design and research teams at Amazon, Google, Canva, and more. What we heard: the leaders who thrived didn't move fastest, they moved most thoughtfully.

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