Learn how Service Design can change how you engage with your audience and differentiate your brand.
Design with confidence, launch with certainty. The most successful product teams test early and test often—validating concepts when changes are cheap, not after development when they're expensive. Optimal's prototype testing and concept validation tools let you test ideas in minutes, not weeks, ensuring every design decision is backed by real user feedback. While other platforms require complex setup, expensive per-session fees, or lengthy approval processes, Optimal lets you validate concepts instantly with unlimited testing. Import designs directly from Figma, create interactive prototypes, or test static wireframes—whatever stage you're at, we'll help you get user feedback fast. Stop waiting for "perfect" designs before testing. The best products are built through rapid iteration based on continuous user feedback, not through endless internal debates and assumptions.
Our prototype testing capabilities let you validate design concepts throughout development by importing designs directly from Figma and testing wireframes, mockups, and interactive prototypes with your target audience. Compare multiple design alternatives through A/B testing while capturing detailed user interactions with screen and audio recording. Test mobile app concepts on actual devices, then use clear user evidence and video testimonials to secure stakeholder buy-in and validate your value propositions before launch.
Unlock the power of global participant recruitment that actually works. Without the right participants, even the most brilliantly designed research studies produce misleading insights that can derail your entire product strategy. Poor recruitment leads to testing with the wrong audience, gathering feedback that doesn't represent your real users, and making decisions based on data that simply doesn't apply to your market. Optimal gives you access to 100M+ participants across 150+ countries—from broad demographic targeting to highly specific niche audiences that other platforms can't reach. Whether you need enterprise software buyers in Germany, mobile gamers in Southeast Asia, or healthcare professionals in rural America, our recruitment network and advanced screening capabilities ensure you're always testing with the right people. While competitors struggle with limited panels, require expensive managed services, or charge hidden per-participant fees, Optimal provides flexible recruitment options with transparent pricing and quality guarantees.
Access the world's largest participant network across 150+ countries to target specific demographics, behaviors, job titles, and psychographics for your research. Recruit niche B2B audiences like CTOs at mid-sized SaaS companies while screening for specific product usage, purchase behavior, or experience levels. Seamlessly manage your own participant lists with automatic quality checks and fraud prevention, ensuring you get participants who match your exact customer personas. All this comes with transparent pricing that includes no hidden fees, session charges, or per-participant markups, making high-quality participant recruitment both accessible and predictable.
Transform mountains of user feedback into confident product decisions that drive real business results. Raw data is worthless—what matters is turning user research into clear, compelling insights that actually change how your team builds products. Optimal's AI-powered analysis engines cut through the noise to surface patterns, themes, and recommendations that directly impact your roadmap, design decisions, and business strategy. Unlike platforms that dump spreadsheets of data and leave you to figure out what it means, we deliver insights in formats that convince executives, align teams, and drive immediate action. Our analysis tools automatically identify user pain points, spot behavior patterns, and generate stakeholder-ready reports that connect user feedback to business outcomes. Stop spending weeks manually analyzing research data. Let AI handle the heavy lifting while you focus on strategic decisions and implementing changes that actually improve user experience and business metrics.
AI-powered analysis instantly reveals patterns and themes across all study types, generating beautiful, stakeholder-ready reports that tell compelling user stories. Create executive summaries that connect user insights to business impact while sharing interactive insights across teams through collaborative workspaces. Track how research insights influence product decisions and outcomes by building research repositories that capture institutional knowledge. Export insights to integrate with product management and design tools, then measure the ROI of user research through business metric correlation to demonstrate the tangible value of understanding your users.
Create navigation that makes sense to users, not just internal teams. Poor information architecture is the silent killer of digital products—users can't find what they need, abandon tasks, and blame your product for being "confusing" or "hard to use." Optimal's specialized card sorting and tree testing tools reveal exactly how your audience naturally organizes, categorizes, and searches for information. Unlike basic survey tools that treat information architecture as an afterthought, or complex enterprise platforms that require technical expertise, we've spent 17 years perfecting tools specifically designed for IA optimization. Our methods are used by Netflix to organize content libraries, by Uber to structure help documentation, and by thousands of teams who've learned that great user experiences start with intuitive information architecture. Don't let users get lost in your product. Test your navigation structure before you build it, optimize your content organization based on user mental models, and create findability that drives engagement and conversion.
Our information architecture testing helps you create intuitive content organization by testing navigation structures and menu hierarchies before implementation. Understand how users naturally categorize your content, then optimize your website, app, or intranet accordingly. Validate search functionality and content discoverability while testing different labels and organizational schemes using real user behavior data. This reduces user frustration and support tickets by creating content structures that match user expectations rather than internal org charts.
Stop building features nobody wants. The biggest product failures happen when teams assume they know what users need instead of actually asking them. Optimal helps product and design teams uncover real user needs, pain points, and opportunities before investing precious time and budget in development. Unlike competitors who focus on post-launch testing when it's too late to make meaningful changes, we help you discover opportunities early—when pivoting is strategic, not expensive. Our qualitative insights tools let you conduct deep user interviews, analyze feedback patterns, and build empathy maps that guide your entire product strategy. Whether you're exploring a new market, planning your next feature set, or trying to understand why users aren't engaging, our discovery tools provide the foundation for confident product decisions.
Conduct user interviews with video recording and AI-powered transcription to identify unmet needs and understand user mental models, motivations, and pain points. Map complete user journeys to find hidden friction points while validating market opportunities before roadmap planning. Build user personas based on real data rather than assumptions, then create empathy maps that align your entire team around user needs and drive product decisions with genuine insights.
Service Design is vital for businesses aiming to thrive. It enhances experiences, processes, operating models, systems, value propositions, and more. Understanding Service Design can change how you engage with your audience and differentiate your brand. In this talk, Sarah will explore the fundamentals of Service Design and explore its practical applications.
In this talk, you'll learn:
Practical frameworks for mapping and analysing customer journeys, techniques for co-creating solutions with stakeholders and end-users, strategies for integrating service design principles into your organisation’s culture, how to identify pain points in your current offerings and transform them into opportunities for growth.
Sarah Heimeier is an award-winning Service Design Leader with over a decade of industry experience. She has led significant transformation projects for some of Australia’s largest SaaS companies, financial institutions, and FinTechs. She has spoken at both national and international conferences and has won three Good Design awards.
Sarah is passionate about strategy, research, and Service Design, placing her at the forefront of the latest design methods. As an experienced educator, she coaches designers and shares her expertise through talks and workshops. Sarah designs and delivers company visions while specialising in Service Design, leadership, innovation, strategy, design research, and communication.