We’re excited to announce the latest updates to our platform to help teams test, validate and gain insights early in the design process. Looking ahead to the rest of 2024, stay tuned as we expand Optimal’s research capabilities with new tools and features, including Prototype Testing, Qualitative Insights, and upgraded Surveys along with enhanced admin management and user roles!
What’s new at Optimal? 🤩
Advanced Recruitment 🙋🙋🏾
We’re thrilled to share the launch of our new Advanced Recruitment offering with high quality and expanded profiling capabilities for hard-to-reach audiences. Advanced Recruitment leverages our in-house recruitment team and a new powerful, award-winning panel — PureSpectrum — to give you access to millions of participants across 100+ countries. Optimal handles recruitment logistics from start to finish, guaranteeing quality responses and replacing low-quality participants at no extra cost.
Early access is now available. To get started, submit your criteria via the request form. Starting in early August, you’ll be able to access Advanced Recruitment via the Optimal Recruit tab. Recruitment is available for all Optimal tools except for Qualitative Insights (Reframer).
What’s coming next? 🔮🧙
Test your designs early and often with our latest tool: Prototype Testing ⚙️
The newest edition to the Optimal toolkit is just around the corner. Prototype testing will allow you to quickly test designs with users throughout the design process, to help inform decisions so you can build on with confidence.
You’ll have the option to easily import low or high-fidelity prototypes directly from Figma or build your own prototypes from scratch by uploading images or screenshots and creating clickable areas. Prototype testing allows you to Identify usability issues and areas for improvement throughout the design process to iterate and improve your designs quickly with your users.
Video Recording 🎬📽️🎞️
Soon after we launch Prototype testing, we’ll be adding Video Recording to allow you to record a participant completing a prototype test. You can capture nonverbal cues like eye rolls and frustration, screens and voices to better understand user experiences, and gain deeper insights for Prototype Testing. Video recording is browser-based, with no plug in required eliminating setup complexities. Consent to record is captured upfront in the testing process and can be tailored to meet your organization’s policies.
Qualitative Insights & AI 🤖✨
You’ll be able to capture meaningful insights faster and more efficiently with the new Insights feature under our Qualitative Insights (Reframer) tool. Create Insights — takeaways or key findings from a study — and keep them organized under the new Insights tab. Create a new Insight from observations or use AI to generate Insights. Each Insight will contain a title, description, and associated observations.
Note that you and your organization will always maintain complete control over any AI engagement. All AI-generated results are editable. Leverage AI as needed for your studies or decide to turn off access completely for your organization.
Admin Management and User Roles 👨🏻💻
For Enterprise customers, we’ll be introducing enhanced admin management capabilities. Create and manage multiple workspaces tailored to your team’s needs, with improved reporting and user role flexibility. The new admin role ensures robust control without consuming additional licenses.
Surveys Upgrade 📋
We’ll be transforming surveys with enhanced usability, advanced survey logic, and AI integration, empowering you to create, launch, and analyze surveys with ease. Our focus on improving usability will make creating, editing, and launching surveys easier than ever, including new question types, question cloning, question grouping, and AI assistance to streamline survey creation.
Help us build a better Optimal Workshop 🧰
We’re looking for customers to join our research and beta panel to help influence product development. From time to time, you’ll be invited to join us for interviews or surveys, and you’ll be rewarded for your time with a thank-you gift.
If you’d like to join the team, email product@optimalworkshop.com.
