December 4, 2024
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Bye-bye Beta πŸ‘‹πŸΌ Hello Prototype Testing πŸš€

After months of invaluable collaboration with our incredible community, we're thrilled to announce that Prototype Testing has officially graduated from beta and is now available to everyone on the Individual+, Team, and Enterprise plans!

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Reflecting on the Beta Journey ⭐

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The Prototype Testing Beta was launched with a singular mission: to gather feedback from our community to help shape the future of the tool. Over the past few months, we've been privileged to work alongside a diverse group of customers and UX leadersβ€” who provided invaluable feedback, completed many Usability Tests, and helped us refine the tool.

From the initial rollout to the most recent updates, your input has shaped our decisions, from design tweaks to functional improvements. Together, we’ve tackled challenges, explored creative solutions, and built something that truly aligns with user needs.

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Highlights from the Beta πŸ₯³
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  • Figma OAuth Integration: One of our most anticipated features, this seamless integration enabled testers to connect their design workflows directly with our platform, paving the way for smoother collaboration.

  • Improved security with password management: A new "Password settings" button allows users to manage stored passwords, which participants receive before starting their Prototype Study. Additionally, users are prompted for a password when importing protected prototypes.

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  • Improvements to usability: Your feedback was taken onboard, and we’ve updated the buttons, including "Re-sync to file" and "Change prototype," to improve usability.

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  • Results sharing: You can now easily share specific sections (e.g., analysis, tasks, clickmaps) via a URL with your stakeholders in just a few clicks. With the added protection of a password for secure access.
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  • Participant data view: To speed up your data analysis and improve your workflows we’ve added task metrics in the "Results > Participants" table, showing tasks completed, skipped, and success percentage.

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  • Notes tab in analysis: Users can now take notes directly in the Analysis section for Task Results, Click Maps, Paths, and Questionnaires.

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What's next for Prototype Testing ❓

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Introducing Video Recording

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We're thrilled to announce our most requested feature is coming to Prototype Testing: seamless video recording that captures the full depth of user experiences.

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A Frictionless Experience

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  • Browser-based recording - no plugins needed
  • Automatic consent management for screen, face, and voice recording
  • Seamless integration with your existing test flow
  • Secure storage and easy access to recordings

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Why video changes everything

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Video recording transforms your research by:

  • Capturing authentic user reactions and emotions
  • Understanding the "why" behind user behaviors
  • Sharing compelling user stories with stakeholders
  • Building deeper empathy across your team

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Beyond video: The road ahead

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Your feedback during the beta has shaped an exciting roadmap for 2025 and beyond. While we can't reveal everything just yet, know that every feature and enhancement planned has been inspired by your needs and suggestions.

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A thank you from our team 🫢

To our incredible beta participants: your partnership has been invaluable. You've shared your expertise, challenged our assumptions, and helped us build something truly special. Every piece of feedback, every suggestion, and every bug report has contributed to making Prototype Testing a tool that truly serves the UX research community.

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Join us on the journey

This is just the beginning of our mission to make expert research accessible to all. Stay tuned for regular updates as we continue to evolve Prototype Testing based on your needs and feedback. Here's to the next chapter of creating exceptional digital experiences together!

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Sarah
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Product Roadmap Update - October 2024

We've been hard at work enhancing your research capabilities, and we're excited to share what's new at Optimal. Here's what we've shipped to help you uncover even deeper insights:

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What’s new at Optimal?Β 

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Prototype Testing gets more powerful ⚑

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Since launching the Beta, we've been collaborating closely with hundreds of Optimal customers to gather feedback and run usability testing. Your support has been invaluable, and we’re excited to announce these latest updates for Prototype Testing:

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Improved security with password management: A new "Password settings" button allows users to manage stored passwords, which participants receive before starting their Prototype Study. Additionally, users are prompted for a password when importing protected prototypes.

‍

Improvements to usability: Your feedback was taken onboard, and we’ve updated the buttons, including "Re-sync to file" and "Change prototype," to improve usability.

‍

Results sharing: You can now easily share specific sections (e.g., analysis, tasks, clickmaps) via a URL with your stakeholders in just a few clicks. With the added protection of a password for secure access.

‍

Participant data view: To speed up your data analysis and improve your workflows we’ve added task metrics in the "Results > Participants" table, showing tasks completed, skipped, and success percentage.

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Notes tab in analysis: Users can now take notes directly in the Analysis section for Task Results, Click Maps, Paths, and Questionnaires.

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Smarter data exportsπŸ“Š

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This release makes it easier for users to analyze data faster with flexible export options and an improved format for questionnaire and survey downloads. Find out more about the updates below.

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  • Additional download export options: Access new download questionnaire data options. Choose to download questionnaire data by pre-study, post-study, and screening questions.

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  • Organized question tabs: Navigate your data more easily with each question exported to its own tab in the download spreadsheet. Each question tab will mirror the question and answer format/structure found under the Questionnaire section.

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  • Dedicated screening question tab: Review screener questions - now separated in a dedicated tab - with the added option to exclude them from your export.

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  • Added index numbers for survey analysis: An index number column (e.g. 1, 2, 3) has been added next to the labels for radio, Likert, and checkbox question types in the "Participant data" download for easier analysis. A new tab has been added to display answer indices for fixed set questions (e.g., radio, checkbox, multi-select), while matrix questions will still export with their values.

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To get started, navigate to the Downloads tab under Results. Results Downloads are available for all tools except for Qualitative Insights.

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What’s coming next?

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Introducing the shiny new Qualitative Insights tool (the artist formally known as Reframer)✨

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We’re just days away from the re-launch of our Qualitative Insights tool, previously known as Reframer. This upgrade brings powerful new features to streamline and enhance your qualitative data analysis, making it faster, easier, and more insightful than ever.

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With the new Insights feature, you can capture and organize key takeaways from studies more efficiently. Each Insight β€” which includes a title, description, and linked observations β€” will live under the new Insights tab, allowing you to quickly gather and manage critical findings. You can create Insights directly from your observations or leverage AI to accelerate insight discovery, surfacing hidden themes within your data.

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AI-Driven Insights with full control: You and your organization retain complete control over AI usage. All AI-generated results are fully editable, giving you the flexibility to adjust or even turn off AI support for your studies. Use AI as much or as little as needed, with peace of mind over your data management.

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Surveys 2.0 🌟

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Enhanced usability
Our survey relaunch focuses on significantly improving usability, making creating, editing, and launching surveys easier than ever. Key releases coming late 2024 include:

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  • Simplified setup: Manage your entire survey flow - welcome, screening, pre-study, study questions, and thank you - on one page.

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  • Question grouping: Create and manage question groups for better organization.

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  • Question mobility: Move individual questions or groups within a study effortlessly.

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  • Flexible question placement: Add questions at any point in the survey flow.

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  • Question cloning: Easily duplicate questions to save time.

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Video Insights: Coming end of 2024 🎬

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By the end of the year, we’ll be adding Video Recording to our Prototype Testing tool. This new feature will allow you to better understand user experiences, and gain even deeper insights during a Prototype test. Video recording will be browser-based, with no plug-in required, eliminating setup complexities. Participant consent to record screen, face and voice is all taken care of by Optimal and captured upfront in the testing process.Β 

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Help shape what comes next 🫡

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Join our research panel and influence Optimal's future! You'll get early access to new features and thank-you gifts for your time. Interested?Β 

Email product@optimalworkshop.com

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Learn more
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Optimal vs Useberry: Why Strategic Research Requires More Than Basic Prototype Testing

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Smaller research teams frequently gravitate toward lightweight tools like Useberry when they need quick user feedback. However, as product teams scale and tackle more complex challenges, they require platforms that can deliver both rapid insights and strategic depth. While Useberry offers basic prototype testing capabilities that work well for simple user feedback collection, Optimal provides the comprehensive feature set and flexible participant recruitment options that leading organizations depend on to make informed product and design decisions.

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Why Choose Optimal over Useberry?

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Rapid Feedback vs. Comprehensive Research Intelligence

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  • Useberry's Basic Approach: Useberry focuses on simple prototype testing with basic click tracking and minimal analysis capabilities, lacking the sophisticated insights and enterprise features required for strategic research programs.
  • Optimal's Research Excellence: Optimal combines rapid study deployment with comprehensive research methodologies, AI-powered analysis, and enterprise-grade insights that transform user feedback into strategic business intelligence.
  • Limited Research Depth: Useberry provides surface-level metrics without advanced statistical analysis, AI-powered insights, or comprehensive reporting capabilities that enterprise teams require for strategic decision-making.
  • Strategic Intelligence Platform: Optimal delivers deep research capabilities with advanced analytics, predictive modeling, and AI-powered insights that enable data-driven strategy and competitive advantage.

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Enterprise Scalability

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  • Constrained Participant Options: Useberry offers limited participant recruitment with basic demographic targeting, restricting research scope and limiting access to specialized audiences required for enterprise research.
  • Global Research Network: Optimal's 100+ million verified participants across 150+ countries enable sophisticated targeting, international market validation, and reliable recruitment for any audience requirement.
  • Basic Quality Controls: Useberry lacks comprehensive participant verification and fraud prevention measures, potentially compromising data quality and research validity for mission-critical studies.
  • Enterprise-Grade Quality: Optimal implements advanced fraud prevention, multi-layer verification, and quality assurance protocols trusted by Fortune 500 companies for reliable research results.

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Key Platform Differentiators for Enterprise

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  • Limited Methodology Support: Useberry focuses primarily on prototype testing with basic surveys, lacking the comprehensive research methodology suite enterprise teams need for diverse research requirements.
  • Complete Research Platform: Optimal provides full-spectrum research capabilities including advanced card sorting, tree testing, surveys, prototype validation, and qualitative insights with integrated analysis across all methods.
  • Basic Security and Support: Useberry operates with standard security measures and basic support options, insufficient for enterprise organizations with compliance requirements and mission-critical research needs.
  • Enterprise Security and Support: Optimal delivers SOC 2 compliance, enterprise security protocols, dedicated account management, and 24/7 support that meets Fortune 500 requirements.

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When to Choose Optimal vs. Useberry

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Useberry may be a good choice for teams who are happy with:

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  • Basic prototype testing needs without comprehensive research requirements
  • Limited participant targeting without sophisticated segmentation
  • Simple metrics without advanced analytics and AI-powered insights
  • Standard security needs without enterprise compliance requirements
  • Small-scale projects without global research demands

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When Optimal Enables Research Excellence

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Optimal becomes essential for:

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  • Strategic Research Programs: When insights drive product strategy and business decisions
  • Enterprise Organizations: Requiring comprehensive security, compliance, and support infrastructure
  • Global Market Research: Needing international participant access and cultural localization
  • Advanced Analytics: Teams requiring AI-powered insights, statistical modeling, and predictive analysis
  • Quality-Critical Studies: Where participant verification and data integrity are paramount
  • Scalable Operations: Growing research programs needing enterprise-grade platform capabilities

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Ready to transform research from basic feedback to strategic intelligence? Experience how Optimal's enterprise platform delivers the comprehensive capabilities and global reach your research program demands.

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Optimal vs UXtweak: Why Enterprise Teams Need Comprehensive Research Platforms

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The decision between specialized UX testing tools and comprehensive user insight platforms fundamentally shapes how teams generate, analyze, and act on user feedback. This choice affects not only immediate research capabilities but also long-term strategic planning and organizational impact. While UXTweak focuses primarily on basic usability testing with straightforward functionality, Optimal provides the robust capabilities, global participant reach, and advanced analytics infrastructure that the world's biggest brands rely on to build products users genuinely love. Optimal's platform enables teams to conduct sophisticated research, integrate insights across departments, and deliver actionable recommendations that drive meaningful business outcomes.

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Why Choose Optimal over UXtweak?

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Basic Testing vs. Strategic User Research

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  • UXtweak's Limited Scope: UXTweak operates primarily as a basic usability testing tool with simple click tracking and heat maps, lacking the sophisticated AI-powered analysis and comprehensive insights enterprise research programs demand for strategic impact.
  • Optimal's Research Leadership: Optimal delivers complete research capabilities combining rapid study deployment with AI-powered insights, advanced participant targeting, and enterprise-grade analytics that transform user feedback into actionable business intelligence.
  • Scalability Constraints: UXTweak's basic infrastructure and limited feature set restrict growth potential, making it unsuitable for enterprise teams requiring sophisticated research operations and global deployment capabilities.
  • Enterprise-Ready Platform: Optimal serves Fortune 500 clients including Lego, Nike, and Amazon with SOC 2 compliance, enterprise security protocols, and dedicated support infrastructure that scales with organizational growth.

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Participant Quality

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  • Limited Panel Access: UXtweak provides minimal participant recruitment options with basic targeting capabilities, restricting teams to simple demographic filters and limiting research scope for complex audience requirements.
  • Global Research Network: Optimal's 100+ million verified participants across 150+ countries enable sophisticated audience targeting, international market research, and reliable recruitment for any demographic or geographic requirement.
  • Surface-Level Analysis: UXtweak delivers basic click tracking and simple metrics without integrated AI tools or advanced statistical analysis, requiring teams to manually interpret raw data for insights.
  • AI-Powered Intelligence: Optimal includes sophisticated AI analysis tools that automatically generate insights, identify patterns, create statistical models, and deliver actionable recommendations that drive strategic decisions.

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Feature Depth and Platform Capabilities

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  • Basic Tool Limitations: UXtweak offers elementary testing capabilities focused on simple click tracking and basic surveys, lacking the comprehensive research tools enterprise teams need for strategic product decisions.
  • Complete Research Suite: Optimal provides full-spectrum research capabilities including advanced card sorting, tree testing, prototype validation, surveys, and qualitative insights with integrated AI analysis across all methodologies.
  • Manual Workflow Dependencies: UXtweak requires significant manual effort for study setup, participant management, and data analysis, creating workflow inefficiencies that slow research velocity and impact delivery timelines.
  • Automated Research Operations: Optimal streamlines research workflows with automated participant matching, AI-powered analysis, integrated reporting, and seamless collaboration tools that accelerate insight delivery.

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Where UXtweak Falls Short

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UXtweak may be a good choice for teams who are looking for:

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  • Basic testing needs without strategic research requirements
  • Simple demographic targeting without sophisticated segmentation
  • Manual analysis workflows without AI-powered insights
  • Limited budget prioritizing low cost over comprehensive capabilities
  • Small-scale projects without enterprise compliance needs

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When Optimal Delivers Strategic Value

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Optimal becomes essential for:

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  • Strategic Research Programs: When user insights drive business strategy and product decisions
  • Global Organizations: Requiring international research capabilities and market validation
  • Quality-Critical Studies: Where participant verification, advanced analytics, and data integrity matter
  • Enterprise Compliance: Organizations with security, privacy, and regulatory requirements
  • Advanced Research Needs: Teams requiring AI-powered insights, statistical analysis, and comprehensive reporting
  • Scalable Operations: Growing programs needing enterprise-grade platform capabilities and support

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Ready to see how leading brands including Lego, Netflix and Nike achieve better research outcomes? Experience how Optimal's platform delivers user insights that adapt to your team's growing needs.

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Seeing is believing

Explore our tools and see how Optimal makes gathering insights simple, powerful, and impactful.