The only tool you need to power your entire qualitative research workflow is here. We’re excited to announce the new and improved Reframer is now live for all customers!
It’s an integral part of any research journey. Think: customer or stakeholder interviews, prototype testing, A/B testing, moderated interviews, and open-ended questions. In a nutshell, it’s anything that isn’t a closed question.
It’s also the most popular research method – 85% of people who do research conduct interviews and usability tests as part of their projects or workflows.
It’s no secret that anyone conducting research is time-poor. Qualitative research is especially time-consuming and messy, as it’s almost always conducted across multiple tools or mediums.
Reframer gives you your time back, and enables you to manage your entire qualitative research workflow within one single tool.
From setting up and conducting interviews, through to analyzing your data – you can uncover those juicy insights in days, not weeks (or months) without ever having to leave the Optimal Workshop app.
Analyzing and making sense of your interview or usability testing data with Reframer is easy and flexible (not to mention very aesthetically pleasing!)
Affinity mapping is a flexible and visual way to quickly group, organize and make sense of qualitative data (i.e. post-its and whiteboards).
With Reframer, affinity mapping is more powerful than ever. Your observations, tags and themes are all connected and stored in one place. It’s easy to search and filter your data, group like observations by proximity, then review and sort them in table format.
The Themes tab offers tag-based analysis with powerful filters. It enables you to explore the relationships between your observations and then create themes based on these relationships. This gives you more quantifiable results to support the qualitative, observation-based analysis that you’ve done in the affinity map.
The chord diagram is a beautifully visual way to easily explore the relationships between your tagged observations and spot key themes.
If you’ve got a lot of tags, it may look a little overwhelming to start with. But don’t let that fool you – it’s easy to get the hang of, and once you do, you’ll wonder how you ever analyzed data without it!
We recommend that you conduct qualitative research as a team, whenever you can. Reframer makes this easy – it was built with collaboration in mind.
On an Optimal Workshop team plan, you can work together from start to finish. Team members can take notes and create or use tags during interview sessions. In the affinity map, you can work collaboratively to group and edit observations in real-time.
If you just need an extra helping hand with taking notes during your interviews or usability tests, you can invite guest notetakers to your sessions. Guest notetakers can take notes in the sessions you invite them to, but can’t see notes taken by others or analyze data.
The guest notetakers feature is a great way to involve your wider team or stakeholders in your user research activities.
Need the raw data from your interviews? Want to share your affinity map visuals with other team members? Both are easily downloadable with the click of a button!
When it comes to conducting qualitative research, Reframer is faster, easier and tidier than using other digital (or manual) tools. It houses all your data and insights in one place and supports the collaborative nature of qualitative research.
It’s not just for seasoned researchers either. We’ve put special focus on ensuring that the analysis is easy to learn for anyone doing qualitative research, regardless of skill level. And our in-app guidance will have you up to speed in no time.
So what are you waiting for? Login now and get started on your Reframer journey!
In our latest live training session product experts, Pete and Caitlin, take us on a deep dive into the new and improved qualitative analysis tool Reframer.
The session is loaded with tips and demo’s on how to save time and streamline your qualitative research all within one tool. They also discuss best practices for setting up and conducting user interviews, and how to get the most out of your analysis.
Every month we have fun and informative “bite sized” presentations to add some inspiration to your lunch break. These virtual events allow us to partner with amazing speakers, community groups and organizations to share their insights and hot takes on a variety of topics impacting our industry.
Join us at the end of every month for Lunch n' Learn.
Leading design processes amidst a world in transition requires all practitioners to continuously invest in their own development. One aspect worth investing in, is an ability to integrate holistic thinking into our design leadership practice. This includes re-evaluating our own biases and how that bias is reflected in the tools we choose to work with when understanding and designing for/within complex systems.
Recently our guest Susanna Carman, Strategic Designer and founder of Transition Leadership LAB, introduced us to a holistic approach to qualitative design research using Ken Wilber’s 4 Quadrant Model. Susanna explained the fundamental principles underpinning the framework, and showed how it can be used to ensure a multi-perspectival harvest of critical qualitative and quantitative data on any design project.
Susanna Carman is a Strategic Designer and research-practitioner who helps people solve complex problems, the types of problems that have to do with services, systems and human interactions. Specialising in design, leadership and learning, Susanna brings a high value toolkit and herself as Thinking Partner to design, leadership and change practitioners who are tasked with delivering sustainable solutions amidst disruptive conditions.
Susanna holds a Masters of Design Futures degree from RMIT University, and has over a decade of combined experience delivering business performance, cultural alignment and leadership development outcomes to the education, health, community development and financial services sectors. She is also the founder and host of Transition Leadership Lab, a 9-week learning lab for design, leadership and change practitioners who already have a sophisticated set of tools and mindsets, but still feel these are insufficient to meet the challenge of leading change in a rapidly transforming world.
Grab your lunch, invite your colleagues and we hope to see you at our next Lunch n' Learn 🌯🍱🍜🍲
We're thrilled to announce the re-launch of our Qualitative Insights tool, formerly known as Reframer. This powerful upgrade brings new features designed to revolutionize your qualitative data analysis process, making it faster, easier, and more insightful than ever before.
Qualitative Insights has always been your go-to tool to help you plan and organize interviews, take notes, tag, and analyze rich, unstructured data. Now, we've taken it to the next level with two game-changing additions:
The new Insights feature transforms how you work with qualitative data:
Manual insight creation
AI-Powered Insight Generation (Optional)
Our AI capabilities are designed to enhance your abilities, not replace them. Use AI to:
Remember, your expertise is crucial. Always review and refine AI-generated insights to ensure accuracy and capture nuances that only human understanding can provide.
We prioritize your privacy and data control:
Ready to experience the power of the new Qualitative Insights? Learn more and dive in. Upgrade your qualitative analysis workflow and uncover deeper insights faster than ever before with Qualitative Insights!