Customer stories

Hear from some of our amazing customers how they use Optimal Workshop to gather fast, actionable insights to make informed design decisions.

“We had results in 4-5 hours, which was impressively fast.”

“We had results in 4-5 hours, which was impressively fast.”

— Joe Russell, Smart

Tree testing is a quick and cost-effective way to validate assumptions about information architecture.

Tree testing is a quick and cost-effective way to validate assumptions about information architecture.

— Ben Hills-Jones, Senior Content Designer, Freelancer

"91% increase in add to cart from browse pages."

“91% increase in add to cart from browse pages.”

— Jenny Leng, Head of Customer Experience, Countdown Supermarket

Tackling a unique design project by using virtual reality (VR) in user research.

Tackling a unique design project by using virtual reality (VR) in user research.

Pie tree visualizations helped the team understand the critical bottlenecks with the current version of the website.

Pie tree visualizations helped the team understand the critical bottlenecks with the current version of the website.

“Xero is able to answer more queries with content.”

— Richard ‘Dice’ Allardice, Information Architect

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