How Globant Elevates their Digital Experiences with Optimal
IT and software development company
In today's digital-first enterprise landscape, Globant has distinguished itself as an innovative technology partner helping organizations reimagine their digital interactions. Behind their transformative solutions lies a meticulous approach to information architecture and user experience design powered by Optimal's comprehensive platform.
By leveraging Optimal, Globant has redefined how they structure complex digital systems and optimize experiences for both internal teams and client-facing platforms.
Challenge: Streamlining Complex Digital Ecosystems
Globant faced a significant challenge in organizing their growing suite of digital platforms serving different user bases with distinct needs. With their internal TravelNEXT corporate travel management platform requiring intuitive navigation for employees, and their client-facing Telx Marketplace Customer Portal needing an optimized structure, Globant needed to ensure both systems were organized intuitively for their respective users.
Additionally, the company needed to develop a systematic approach to validating user perception across their digital properties to maintain consistency while continuously improving digital experiences.
Solution: Building Optimal Digital Experiences
Globant implemented Optimal's platform to address these complex design challenges with precision:
- For their internal TravelNEXT platform, Globant conducted thorough tree testing exercises to evaluate how effectively employees could navigate and locate critical travel information. This methodology allowed them to validate navigation structures and identify potential bottlenecks in the information hierarchy that might impede efficient travel management.
- For their client-facing Telx Marketplace Customer Portal, Globant deployed card sorting studies to validate portal navigation and content labeling. This approach helped them understand how clients naturally categorized and expected to find information within the marketplace ecosystem.
- Across their digital properties, Globant conducted an extensive series of generic user perception tests, focusing on sentiment tagging for core webpages and information architecture. This comprehensive testing strategy provided critical insights into user engagement and satisfaction across multiple touchpoints.
Results: Metrics That Matter
Globant's strategic use of Optimal’s platform delivered tangible results:
- The tree testing on TravelNEXT revealed specific navigation patterns among employees, enabling Globant to restructure key information pathways that increased task completion rates and reduced time spent searching for travel information.
- The card sorting exercises for the Telx Marketplace Customer Portal uncovered clients' mental models for marketplace organization, allowing Globant to align their portal structure with user expectations and improve overall marketplace usability.
- The extensive user perception testing across their digital properties established sentiment benchmarks that, once addressed, improved user satisfaction scores and strengthened digital engagement metrics.
Supporting Long-Term Innovation
Globant's investment in user experience continues to deliver sustained benefits:
- Their systematic testing approach has established a continuous improvement cycle, where each design enhancement builds on previous learnings across both internal and client-facing platforms.
- The sentiment analysis from their perception tests has strengthened their understanding of user emotional responses to digital interactions, informing design decisions with rich contextual insights.
- Their dedicated testing for specialized digital products demonstrates a commitment to optimizing even the most complex aspects of digital experience design.
In today's digital transformation landscape, the lesson is clear: organizations that invest in understanding user behavior and optimizing information architecture aren't just building better interfaces—they're building better businesses.
Want to learn how you can get started gathering meaningful user insight with Optimal? Reach out to us today.
