Build better digital experiences, backed by data
Quickly and easily test anything from website architecture to design prototypes with our suite of specialized user research tools.
You’re in very good company – trusted globally in over 132 countries
Made for
multiple workflows
Test, learn, observe, capture, and analyze all in one place. Optimal Workshop gives you 5 specialized tools to support critical parts of your research workflow.
Built for collaboration
Democratize user research by enabling seamless collaboration across your organization.
Drives confident
decision-making
Use in-depth, easily digestible analysis to make data-driven decisions with ease for your website, product, app or prototype.
I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!
Empower your research team with 5 tools in one place
OptimalSort
Treejack
Chalkmark
Questions
Reframer
Participant recruitment
Card sorting
with Optimal Workshop
Optimize your content structure with confidence by discovering how people conceptualize, group and label ideas through OptimalSort.
Tree testing
with Treejack
Whether you’re building a new website or improving the structure of your current one, Treejack provides you with the user insights you need to build a site structure that works for the people using it.
First-click testing
with Chalkmark
Get feedback on your designs fast. Chalkmark lets you test design prototypes with users quickly and easily — meaning faster iterations, feedback, and turnaround.
Online surveys
with Questions
Understand your customers and answer those burning questions, find the right people for your studies, and learn from your results with Questions.
Qualitative research
with Reframer
Capture all your research notes, usability tests and observations collaboratively in Reframer. Then make sense of your findings quickly with easy-to-use analysis tools.
Participant recruitment
with Optimal Workshop
Quality research relies on quality participants. Use our participant recruitment service to instantly access millions of users from around the world.
How to start gathering insights quickly (and easily)
Identify your opportunity
Create a plan, choose the best method, and launch your first study.
Target your audience
Use our participant recruitment service to help get in front of the right people or choose the audience yourself.
Discover and analyze
Dive into your findings and get insights quickly with meaningful visualizations and multiple types of analysis.
Share insights
Download, export and share research findings easily to keep your stakeholders informed.
Keep on improving
Don’t stop there – keep iterating and working on opportunities to improve with multiple methods that give you the full picture.
Ways to make the most of Optimal Workshop
There are a number of ways to use our user research platform, and here are some of our customer’s favorites.
See Optimal Workshop in action
Try a demo study for yourself and get stuck into some data analysis with our fictional Telecom provider, Banancom.
Tree Testing
Take a look at how Bananacom are improving their website navigation by testing their current site structure.
Card Sorting
Check out a closed, open, and image card sort, to see how you could use them to help understand how people categorize your content.
First-click Testing
See how you can test your design prototypes and get a good handle on the first impressions you’re making on your customers.
Start using Optimal Workshop for free today
No credit card required
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