Get fast, actionable insights
Enable your team to rapidly deliver better digital experiences, backed by data.
Five specialized research tools in one place
Card sorting
with OptimalSort
Discover how people conceptualize, group and label ideas with OptimalSort so you can confidently and easily optimize your content structure.
Tree testing
with Treejack
Whether you’re building a new website or improving the structure of your current one, Treejack provides you with the user insights you need to build a site structure that works for the people using it.
First-click testing
with Chalkmark
Get feedback on your designs fast. Chalkmark lets you test design prototypes with users quickly and easily — meaning faster iterations, feedback, and turnaround.
Online surveys
with Questions
Understand your customers and answer those burning questions, find the right people for your studies, and learn from your results with Questions.
Qualitative research
with Reframer
Capture all your research notes, usability tests and observations collaboratively in Reframer to have a single source of truth. Then make sense of your findings quickly with easy-to-use analysis tools.
Insights to design better digital experiences
Streamline your research
Optimal Workshop offers up multiple testing methods to support your research workflow, with specialized tools for card sorting, tree testing, first-click testing, surveys, and user interviews, all in one platform.
Get actionable insights, fast
Automated analysis saves valuable time. Uncover detailed insights easily with multiple visualization options and granular views that support your team to analyze data your way.
Make the right decisions, based on data
Empower your team to make data-driven decisions with confidence. Our quantitative and qualitative research tools are built on trusted scientific methods to deliver valid insights you can rely on.
Get results in hours with in-app recruitment
Find and recruit high quality participants with instant, in-app access to our panel of over 239 million participants. For highly targeted participants use our custom recruitment service.
Flexible. Automated. Detailed.
Multiple analysis methodologies transform results into insights in no time. Our tools provide the most granular visualizations available, enabling you to analyze your data your way and communicate your findings with clarity.
What our customers say
“I always recommend Optimal Workshop. The products are easy to use and effective, and the staff are always helpful and responsive. Top marks from me.”
“Great product, easy to use and launch a study quickly – great analytical tools that you can leverage in so many ways to gain user insight and design direction!”
“These products have sped up our work immensely, and allowed us to gather much more data. The tools for assessing the results make it really easy (and the outputs look great on reports!).”
“I have used Optimal Workshop for IA content categorisation and found the interactive visualizations truly useful in exploring and assessing a variety of solutions.”
“Optimal Workshop is the best tool for web communication projects from a UX perspective.”
Ready to get insights?
It’s free to get started. Create an account, build your first study and begin collecting actionable insights today.