Build an information architecture that makes sense
Know where and why people get lost in your content, and fix it. Tree testing helps you evaluate the findability of topics on your website. Whether you’re starting fresh or improving your existing website, Treejack is the perfect tool to get the insights you need to build an intuitive information architecture.
Discover how your audience finds what they’re looking for
Take the guesswork out of your design decisions. Treejack helps you understand where people are currently getting lost and how they expect to look for key information on your website. The easier your website is to navigate, the bigger the likelihood people will come back (which is a win for you).
Get time back on your side
Get the insights you need, fast. Treejack gives you the option to conduct unmoderated tree tests, saving you time, resources and money. Create and launch your test in no time at all and validate and iterate on designs before you ship any code.
Powerful insights in seconds
Analyzing your tree test results can be done in seconds — Treejack does it all for you. Back up your recommendations with data from real people, and make it easy to share your study findings with key stakeholders.
5 tools, infinite possibilities
The Optimal Workshop suite offers up 5 quantitative and qualitative tools to support your user research journey from beginning to end.