Where expert insights meet exceptional design
Design teams turn to Optimal to revolutionize how they understand, test, and deliver products users love.
Gather insights that power your design
Great designs start with a deep understanding of your users. With Optimal’s Survey and Qualitative Insights tools, you can quickly collect valuable user feedback and organize it to shape your designs around real-world needs.
Test your designs, no guesswork
Got a design concept? Time to test it. Before you commit, validate your prototypes with First-Click testing and Prototype testing to see how users react to your ideas and validate your hypotheses—ensuring you’re headed in the right direction.
Focus on what matters most
When faced with multiple challenges, it’s vital to prioritize. Surveys and Card Sorting help you understand what’s most important to users, so you can focus on solving the biggest pain points that’ll have the greatest impact.
Design, test, and optimize like a pro
With your user challenges in focus, it’s time to design solutions. Use Optimal’s Card Sorting and Tree Testing tools to create user-friendly concepts, and then try Prototype and First Click Testing to validate them before full-scale development.