Qualitative Insights
Accelerate insight discovery
Uncover valuable perspectives and insights to inform and elevate your product discovery, design decisions, and content and marketing strategies.

Streamline your qualitative research workflow
Import transcripts, capture interview sessions, create notes and observations, tag, and analyze them all in one place with one tool, saving valuable time.


Turn observations into actionable insights
Capture, organize, and share your key takeaways in one dedicated space. Connect user feedback and observations to clearly show what’s driving each insight and communicate findings with clarity and confidence.
Dive deep with flexible, in-depth analysis tools
Visualize observations with the affinity map, explore tag connections using the chord diagram, and discover patterns through the theme builder.
