Qualitative research

One tool for all your insights and analysis

It’s no secret that the qualitative research process can get messy and overwhelming. That’s why we created Reframer – one tool to power your entire qualitative research workflow, from conducting interviews and capturing observations, right through to tagging and visualizing your data.

An intuitive, end-to-end workflow

Reframer was built specifically for qualitative research. It keeps all your crucial user interviews and usability testing metadata in one place. With powerful segmentation and tagging functionalities, it’s easy to slice and dice your data and uncover those juicy insights.

Flexible, in depth analysis methods

Thanks to Reframer’s powerful analysis tools, uncovering insights is easy. Visualize and group your observations by proximity using the affinity map; explore the connections between tags and spot key themes with the chord diagram; and slice and dice your data to discover patterns with the theme builder.

Make qualitative research a team effort

Invite guest notetakers to help with note-taking and tagging during interview sessions, and collaboratively group and analyze observations on the affinity map with team members. Need the raw data from your interviews to share with stakeholders? Download it at the click of a button.

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Find and recruit high quality participants with instant, in-app access to our panel of over 239 million participants. For highly targeted participants use our custom recruitment service.

Learn more about interviews and usability tests

See Reframer in action
See Reframer in action

Learn more about qualitative analysis with Reframer in our training video.

Learn more about Reframer
Learn more about Reframer

Learn how to build, run and analyze your Reframer studies

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