One tool for all your insights and analysis
It’s no secret that the qualitative research process can get messy and overwhelming. That’s why we created Reframer – one tool to power your entire qualitative research workflow, from conducting interviews and capturing observations, right through to tagging and visualizing your data.
An intuitive, end-to-end workflow
Reframer was built specifically for qualitative research. It keeps all your crucial user interviews and usability testing metadata in one place. With powerful segmentation and tagging functionalities, it’s easy to slice and dice your data and uncover those juicy insights.
Flexible, in depth analysis methods
Thanks to Reframer’s powerful analysis tools, uncovering insights is easy. Visualize and group your observations by proximity using the affinity map; explore the connections between tags and spot key themes with the chord diagram; and slice and dice your data to discover patterns with the theme builder.
Make qualitative research a team effort
Invite guest notetakers to help with note-taking and tagging during interview sessions, and collaboratively group and analyze observations on the affinity map with team members. Need the raw data from your interviews to share with stakeholders? Download it at the click of a button.
Use qualitative research to uncover themes and insights
Reframer enables you to uncover crucial motivations and opinions from your users. Capturing and visualizing key themes and insights help you to create better products and services.
Our qualitative research tool helps you to:
- Conduct interviews to capture your users’ pain points
- Uncover themes with powerful tagging and analysis
- Work collaboratively to share the load of qualitative research
Trusted by more than 420,000 customers globally
When you should include qualitative research
Qualitative research can be done throughout the research workflow. For example:
- Conducting user interviews to discover user needs and pain points
- Usability testing to compare prototypes
- Stakeholder interviews to align internal and external expectations
Qualitative research is a widely used research method and the perfect companion to your quantitative studies.
Learn more about interviews and usability tests
5 tools, infinite possibilities
The Optimal Workshop suite includes 5 quantitative and qualitative tools to support your user research journey from beginning to end.