Qualitative research

All of your insights and analysis in one place


From user interviews to usability tests, qualitative research can get messy. Reframer is your team’s new qualitative research sidekick — it captures all your notes and observations in one place and helps you make sense of your findings quickly with easy-to-use analysis tools.

Capture observations clearly — and fast

It’s easy for you and your notetakers to capture qualitative research observations straight into Reframer during usability testing or interviews (no Post-its or notebooks needed). With a distraction-free environment, you can focus on what’s important — your participants.

Reframer results of usability test

Get everyone involved in your research

Create an understanding of your customers across stakeholders and your organization by getting everyone involved in your research. At the end of your research sessions, you and your team can easily recap on the information you’ve captured before moving onto analysis.

Reframer image of all collaborators on an example Reframer study

Deep dive into themes and analyze at a glance

We know analyzing qualitative data is hard and time-consuming, so let Reframer give you a helping hand. Easily construct a coding system with tags beforehand or create hashtags (#) as you go. Spot patterns in your observations, build themes and start reporting your findings to your team quicker.  

Reframer image of an example theme analysis

5 tools, infinite possibilities

The Optimal Workshop suite offers up 5 quantitative and qualitative tools to support your user research journey from beginning to end.






Recruit quality participants

Finding the right study participants can be tricky and time-consuming – so leave that to us. With access to over 50 million people worldwide, our recruitment service can connect you with the right participants for your studies.

A single source of truth

All your vital data in one place. The Optimal Workshop suite provides a single source of truth for all of your user insights, as well as enabling you to confidently analyze and share your findings.

Endless opportunities

From testing out a new homepage idea to creating brand new digital experiences; building a checkout flow for an ecommerce site to revolutionizing online banking, our customers use the Optimal Workshop suite for just about anything – and you can too. 

Start capturing insights with Reframer today

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Learn more about interviews and usability tests

101 guide
101 guide

Learn more about usability testing in our 101 guide

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Help center

Learn how to build, run and analyze your Reframer studies