Qualitative Insights
Accelerate insight discovery
Uncover valuable perspectives and insights to inform and elevate your product discovery, design decisions, and content and marketing strategies.
Streamline your qualitative research workflow
Import transcripts, capture interview sessions, create notes and observations, tag, and analyze them all in one place with one tool, saving valuable time.
Turn observations into actionable insights
Capture, organize, and share your key takeaways in one dedicated space. Connect user feedback and observations to clearly show what’s driving each insight and communicate findings with clarity and confidence.
Dive deep with flexible, in-depth analysis tools
Visualize observations with the affinity map, explore tag connections using the chord diagram, and discover patterns through the theme builder.
Qualitative Insights in action
Product development
Develop products that truly resonate with your target audience by uncovering deep insights into users needs, preferences and pain points.
Customer service improvement
Understand customer experiences, identify areas for improvement, and develop customer service strategies that exceed expectations and foster long-term relationships.
Policy development
Surface the needs and experiences of the communities you serve, ensuring your initiatives are grounded in the realities and aspirations of those you aim to support.
User experience design
Create intuitive, delightful, user-centered designs based on an understanding of user behaviors, motivations, and expectations.
Employee experience
Explore employee perceptions, needs, and experiences, to inform policies, programs, and initiatives that promote well-being, productivity, and retention.
Marketing and branding
Explore consumer perceptions, attitudes, and decision-making processes to effectively communicate your value proposition and build lasting connections with your target market.
Healthcare innovation
Understand patient experiences, inform the development of patient-centered care models, and identify opportunities for innovation in treatment and service delivery.