All of your insights and analysis in one place
From user interviews to usability tests, qualitative research can get messy. Reframer is your team’s new qualitative research sidekick — it captures all your notes and observations in one place and helps you make sense of your findings quickly with easy-to-use analysis tools.
Capture observations clearly — and fast
It’s easy for you and your notetakers to capture qualitative research observations straight into Reframer during usability testing or interviews (no Post-its or notebooks needed). With a distraction-free environment, you can focus on what’s important — your participants.
Get everyone involved in your research
Create an understanding of your customers across stakeholders and your organization by getting everyone involved in your research. At the end of your research sessions, you and your team can easily recap on the information you’ve captured before moving onto analysis.
Deep dive into themes and analyze at a glance
We know analyzing qualitative data is hard and time-consuming, so let Reframer give you a helping hand. Easily construct a coding system with tags beforehand or create hashtags (#) as you go. Spot patterns in your observations, build themes and start reporting your findings to your team quicker.
5 tools, infinite possibilities
The Optimal Workshop suite offers up 5 quantitative and qualitative tools to support your user research journey from beginning to end.