User testing with the right audience

Collect highly-targeted study participants effortlessly. Our new feature makes it easy for you to access millions of study participants around the world.

Participant recruitment made easy

Previously, quality market research was only available to big corporations, leaving everyone else priced out of reaching consumers. Now, you can recruit targeted participants at an affordable price in three easy steps.

Create your study

Sign up or log in to your Optimal Workshop account and create an OptimalSort, Treejack or Chalkmark study.

Ss os admin cards

Select your targeted audience

Recruit study participants based on their age, gender, education level, occupation status, and country.

Ss recruit form

Launch your study and analyze your results

Launch your study and see the results in real time within days.

Ss os results pca

Why use our recruitment option?

It’s easy to use

You no longer need to fill out forms, send emails or follow up on quotes from research agencies — you can do it all through your Optimal Workshop account.

Pricing is customized

Your pricing will vary based on the number of participants you need, the demographics you choose and the time it takes for people to complete your study.

You’ll get tailored quantitative data

You can access and choose from over 10 million individuals from more than 50 countries around the world.

It’s reliable and fast

You should start seeing results in real time within a couple of days.

Ready to start recruiting?

Log in

or signup for a free account

Got questions?

How is the cost calculated?

The amount you pay per respondent is based on:

  • the number tasks or cards in your tree test, first-click test, or card sort activity
  • the number of questions in your questionnaires
  • your specific recruitment requirements (see next question)

How do I pay for this service?

Once you fill out the panel form, you’ll be asked to pay the amount that is quoted for the participant recruitment. You can pay for this service with your existing card or by entering new card details when prompted.

What are the delivery times?

You can generally expect results in a couple of days. The delivery schedule will change in real time as you select your target audience, so you’ll know what to expect.

What demographic options can I choose from?

At present, you can target your participants by age, gender, country, education level, and occupation status. We’ll be adding more targeting options in the near future.

Need more information?

Send an email to us at