Flexible pricing and plans
- 2 live studies at a time
- 40 cards and 4 tasks
- Collect 40 responses per study
1 user
$99NZ$139
Per month / billed monthly
1 user
$99NZ$139
Per month / billed monthly
- Launch 2 quantitative studies at a time, and create unlimited drafts.
- Unrestricted use of Reframer with unlimited studies, sessions, observations and saved themes.
- Collect 40 responses per study, or for an extra fee, use our recruitment service.
- Set up to 4 tasks for tree tests and first-click studies.
- Create up to 40 cards in card sorts, with unlimited pre and post study questions.
- Customize the look, feel and privacy of your studies.
- Restrict access to your studies with passwords, closing rules and screener criteria.
- Unlimited studies
- Unlimited cards and tasks
- Collect unlimited responses per study
1 user
$199NZ$249
Per month / billed monthly
1 user
$166NZ$208
Per month / billed annually
- Unlimited live quantitative studies, tasks and participants.
- Unrestricted use of Reframer with unlimited studies, sessions, observations and saved themes.
- Customize the look, feel and privacy of your study.
- Restrict access to your study with passwords, closing rules and screener criteria.
- Collect unlimited responses per study, or for an extra fee, use our recruitment service.
- Customer success support and training, with priority support.
- Free credits for our participant recruitment panel.
- Discounted rate for extra participant recruitment packages.
- Legal and security assessments/reviews.
- Unlimited studies
- Work securely, collaborate with your team
- Free recruitment credits *1
3 users
$153NZ$191
Per user / per month / billed monthly
3 users
$153NZ$191
Per user / per month / billed annually
10+ users
Get in touch!
20+ users
Get in touch!
All the individual plan features plus:
- Priority support from our customer success team, and onboarding training.
- Free credits for our participant recruitment panel. *1
- Discounted rate for extra participant recruitment packages. *2
- Legal and security assessments/reviews (for 10+ users only).
Enterprise plan features:
- Support from our experts to craft your user research strategy.*3
- Custom usage reports.*4
- Create separate teams under one account.
- Use our admin account to manage user invites, separate teams and recruitment usage.
*1: Free credits for our participant recruitment panel
All team and enterprise plans of 3 or more users include a number of free participant credits from our paid recruitment panel, dependent on the size of your plan. Please get in touch for more information.
*2: Discount rate for extra participant recruitment packages
You can purchase additional participant credits (1 credit equals 1 participant), which allows you to order highly-targeted study participants from over 50 countries across the world.
*3: Support for user research strategy
Our customer success team is on hand to help you get the most out of your Optimal Workshop subscription. Whether you need help understanding our tools to pick the right one for the job, or you have queries about how to interpret your data, we can put you back on track.
*4: Custom usage report
At your request, we can put together a custom usage report for your account so that you can see all activity and usage within your subscription.
The right tools for the job
Play before you pay
without a credit card
- We have no time limits on our free plan
- Create an unlimited number of drafts, launch 1 live study at a time
- Collect 10 responses per study
- Free card sorting: 20 cards using OptimalSort
- Free tree testing: 2 tasks using Treejack
- Free first click tests: 2 tasks using Chalkmark
- Free survey forms: using Questions
- Plus… Qualitative research using Reframer
Have any questions?
Check out our help center for more information.
What else is included in the paid plans?
Unlimited studies
As many studies as you need to benchmark, test concepts, and iterate to your heart’s content.
Unlimited tasks/cards
Everything you need in order to gather useful insights, whatever your project requires.
Unlimited questionnaires
Collect extra information from your participants and use their answers to segment your results.
Unlimited responses
An uncapped number of participants can complete your study. Invite your own or use our recruitment service.
Unlimited notetaking sessions
Create as many Reframer sessions as you need for your qualitative research — from usability tests to user interviews.
Password protection
Protect sensitive information in your studies by requiring a password.
Custom branding
Customize the look of your studies with your own logo and brand colors.
How do I request a quote or invoice?
To get a formal quote or an invoice to purchase, simply fill out the following form and we’ll get back to you as soon as we can.
What can I do in the free plan?
A free Optimal Workshop account lets you explore all five Optimal tools: Treejack, Chalkmark, Reframer, Questions and OptimalSort. You can sign up for a free Optimal Workshop account here.
We have designed the free account so that you can evaluate all of the functions of the Optimal Workshop applications. The free account is best-suited to running studies with minimal tasks and a small sample size.
Treejack
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OptimalSort
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Chalkmark
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Questions
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Reframer
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Even if your subscription reverts back to a free plan, you’ll always have access to your studies and data.
Do you have a non-profit profile?
We offer a 50% discount on annual suite subscriptions to non-governmental organizations (NGOs) and education providers (EDUs). If you think you qualify, send an email to support@optimalworkshop.com.
In your email, please tell us the name of your organization, why it meets the criteria for our discount and what you’d like to use the tools for.
If you’d like us to send you a quote, click here to fill out a form.
How do I convince my boss?
We created a powerful free plan for just this reason. You can run small (but big enough to be useful) usability studies and try our world-leading analysis features on real projects. Bring your boss along on this small research study or easily share the results to show ROI.
You can also download a one page PDF summary of our tools and plans here.
Check out our help center for more information.
Optimal Workshop makes it so easy to do user research, there’s no excuse to make uninformed design decisions.
I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!