Flexible pricing and plans
Individual plan
Take the lead in qualitative and quantitative research
BILLED MONTHLY ANNUALLY
Team plan
Collaborate with your team to make fast and informed design decisions
$NZ$166208per month per user
BILLED ANNUALLY
$NZ$153191per month per user
BILLED ANNUALLY
$NZ$153191per month per user
BILLED ANNUALLY
$NZ$153191per month per user
BILLED ANNUALLY
$NZ$139174per month per user
BILLED ANNUALLY
$NZ$139174per month per user
BILLED ANNUALLY
$NZ$139174per month per user
BILLED ANNUALLY
$NZ$139174per month per user
BILLED ANNUALLY
Features included in each plan
Individual plan
1 user
- Unlimited number of studies, tasks or participants.
- Customize the look, feel and privacy of your study.
- Restrict access to your study with passwords, closing rules and screener criteria
- Use Reframer unrestricted with unlimited studies, sessions, observations and saved themes
- Get access to our in-app recruitment service and custom recruitment specialists.
Team plan
2 to 19 users
- All the individual plan features
- Customer success support and training
- Priority support
- Free credits for our participant recruitment panel *1
- Discounted rate for extra participant recruitment packages *2
- Legal and security assessments/ reviews (for 10+ users only)
Enterprise plan
20+ users
- All the annual team plan features
- Legal and security assessments/reviews
- Custom usage report *3
- Ability to create separate teams under one account
- Support for user research strategy *4
- Single sign on (SSO) functionality
*1: Free credits for our participant recruitment panel
All team and enterprise plans of 3 or more users include a number of free participant credits from our paid recruitment panel, dependent on the size of your plan. Please get in touch for more information.
*2: Discount rate for extra participant recruitment packages
You can purchase additional participant credits (1 credit equals 1 participant), which allows you to order highly-targeted study participants from over 50 countries across the world.
*3: Custom usage report
At your request, we can put together a custom usage report for your account so that you can see all activity and usage within your subscription.
*4: Support for user research strategy
Our customer success team is on hand to help you get the most out of your Optimal Workshop subscription. Whether you need help understanding our tools to pick the right one for the job, or you have queries about how to interpret your data, we can put you back on track.
The right tools for the job
Play before you pay
without a credit card
- We have no time limits on our free plan
- Create an unlimited number of studies
- Collect 10 responses per study
- Free card sorting: 30 cards using OptimalSort
- Free tree testing: 3 tasks using Treejack
- Free first click tests: 3 tasks using Chalkmark
- Free survey forms: using Questions
- Plus… Qualitative research using Reframer
Have any questions?
Check out our help center for more information.
What else is included in the paid plans?
Unlimited studies
As many studies as you need to benchmark, test concepts, and iterate to your heart’s content.
Unlimited tasks/cards
Everything you need in order to gather useful insights, whatever your project requires.
Unlimited questionnaires
Collect extra information from your participants and use their answers to segment your results.
Unlimited responses
An uncapped number of participants can complete your study. Invite your own or use our recruitment service.
Unlimited notetaking sessions
Create as many Reframer sessions as you need for your qualitative research — from usability tests to user interviews.
Password protection
Protect sensitive information in your studies by requiring a password.
Custom branding
Customize the look of your studies with your own logo and brand colors.
How do I request a quote or invoice?
To get a formal quote or an invoice to purchase, simply fill out the following form and we’ll get back to you as soon as we can.
What can I do in the free plan?
A free Optimal Workshop account lets you explore all five Optimal tools: Treejack, Chalkmark, Reframer, Questions and OptimalSort. You can sign up for a free Optimal Workshop account here.
We have designed the free account so that you can evaluate all of the functions of the Optimal Workshop applications. The free account is best-suited to running studies with minimal tasks and a small sample size.
Treejack
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OptimalSort
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Chalkmark
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Questions
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Reframer
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Even if your subscription reverts back to a free plan, you’ll always have access to your studies and data.
Do you have a non-profit profile?
We offer a 50% discount on annual suite subscriptions to non-governmental organizations (NGOs) and education providers (EDUs). If you think you qualify, send an email to support@optimalworkshop.com.
In your email, please tell us the name of your organization, why it meets the criteria for our discount and what you’d like to use the tools for.
If you’d like us to send you a quote, click here to fill out a form.
How do I convince my boss?
We created a powerful free plan for just this reason. You can run small (but big enough to be useful) usability studies and try our world-leading analysis features on real projects. Bring your boss along on this small research study or easily share the results to show ROI.
You can also download a one page PDF summary of our tools and plans here.
Check out our help center for more information.
Optimal Workshop makes it so easy to do user research, there’s no excuse to make uninformed design decisions.
I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!