A plan and price to suit you

Get five powerful user research tools all in one place.






All pricing is in US dollars.All pricing is in NZ dollars and includes GST.
Try out our tools on one easy-to-use platform


Free forever


Free forever

1 user

Free features:
  • 5 tools
  • Unlimited drafts
  • 1 live study
  • Up to 10 participant responses
Most popular
Take the lead in qualitative and quantitative research


Per month / billed monthly


Per month / billed annually

1 user

All Free features plus:
  • Unlimited drafts
  • Unlimited live studies
  • Unlimited participant responses
This price includes 2 months free
Democratize your research to make fast and informed decisions

US$ / userNZ$ / user

Per month / billed monthly

US$ / userNZ$ / user

Per month / billed annually

Number of users

All Pro features plus:
  • Priority support
  • Free participant credits (3+)
This price includes 2 months free100 free recruitment credits
Make UX research integral across the entire organization



Build a plan to suit your company

All Team features plus:
  • Single Sign-On (SSO)
  • Multiple team accounts
  • Administrator controls

How do the different plans compare?

Find out about the different features of each plan to choose the best fit for you.

Core features
Live studies1UnlimitedUnlimitedUnlimited
Participant responses10UnlimitedUnlimitedUnlimited
Participant recruitment credits$$100+ free credits included (Annual plan only)300+ free credits included (Annual plan only)
Tool features
Study customization
Screener questions
Post-task questions
Number of cards20UnlimitedUnlimitedUnlimited
Number of qualitative sessions3UnlimitedUnlimitedUnlimited
Number of guest notetakers30303030
Saved themes
Online help center
Customer support (email/chat)
Dedicated onboarding5+ (Annual plan only)
Dedicated account manager5+ (Annual plan only)
99.9% uptime SLA
Security & admin
GDPR compliant
Password protection
Multiple payment methods
Multiple team accounts
Administrator controls
Single Sign-On (SSO)$
Usage reports

Trusted globally in over 132 countries


Check out our help center for more information.

How do I request a quote or invoice?

To get a formal quote or an invoice to purchase contact our support team via the chat bubble in the bottom right corner.

What’s the difference between a free and paid account?

An Optimal Workshop account on the free plan lets you explore all 5 Optimal Workshop tools: Treejack, Chalkmark, Reframer, Questions and OptimalSort. We have designed the free account so that you can evaluate all of the functions of the Optimal Workshop applications. The free account is best-suited to running studies with minimal tasks and a small sample size. You can sign up for a free Optimal Workshop account on our registration page.

We have 2 paid plan options – Pro and Team. These provide a greater range of options in terms of study size, participant numbers and other features. The Pro plan is for individual users while the Team plan gives you the ability to collaborate with your colleagues on studies, in addition to increased security functionality.

Do you have a non-profit profile?

We offer a 50% discount on annual suite subscriptions to non-governmental organizations (NGOs) and education providers (EDUs). If you think you qualify, send an email to support@optimalworkshop.com.

In your email, please tell us the name of your organization, why it meets the criteria for our discount and what you’d like to use the tools for.

If you’d like us to send you a quote, click here to fill out a form.

How do I convince my boss?

We created a powerful free plan for just this reason. You can run small (but big enough to be useful) usability studies and try our world-leading analysis features on real projects. Bring your boss along on this small research study or easily share the results to show ROI.

You can also download a one page PDF summary of our tools and plans here.

Check out our help center for more information.

Can I get more participants for my study and how much does it cost?

We offer a discount rate for extra participant recruitment packages. You can purchase additional participant credits (1 credit equals 1 participant), which allows you to order highly-targeted study participants from over 50 countries across the world.

Start using Optimal Workshop for free today

No credit card required