Pricing

Choose the plan that fits your needs

Starter

Perfect for teams that want to kickstart their user research journey

$199/mo

Billed annually
Get Started
Includes
Unlimited studies
Includes prototype tests, surveys, card sorts, tree tests, and first-click tests
1 seat
Unlimited participant responses per study
All tools and study types, except
Qualitative Insights
Key features:
AI-powered analytics and insights
SOC II / GDPR complience
Optimal Academy

Enterprise

For organisations that want to scale their user research with extra security and support

Let’s talk

Custom pricing
Contact Sales
Includes
Custom number of studies
Unlimited seats
Unlimited participant responses per study
All tools and study types
Everything in Starter, plus:
Enterprise-grade security
Multiple workspaces and private projects
Administrator controls
Usage reports
Dedicated onboarding and setup
Dedicated Customer Success Manager

The Optimal Advantage

Usability & Prototype Testing

Test and validate user interactions with your designs and products.
Prototype testing
First-click testing
Tree testing
Figma integration
Video/audio/screen recordings

Content & Navigation Testing

Understand how users expect your content to be structured and organized.
Card sorting
Tree testing
Session replays

Surveys &
User Feedback

Collect user opinions, preferences, and structured feedback.
Surveys
Survey branching and display logic
AI-powered question refinement and analysis
Automated insights
Qualitative note taking
Transcript imports

Analytics & Reporting

Visualize and analyze behavior and feedback across all study types.
Automated analysis and visualizations
Task results
Clickmaps and heatmaps
User paths
Data downloads

AI & Automation

Accelerate research with AI-powered assistance and smart recommendations.
AI-powered insights
AI-supported question refinement
Thematic analysis

User Recruitment

Find the right people to take part in your studies.
Unlimited participants
Invite your own participants
On-demand panel
Managed recruitment services

Meet the teams that build with Optimal

Hundreds of companies use Optimal to build, test and optimise products better. From next-gen startups to established enterprises.

Apple's Decade of UX Discovery

Read story

Transforming Employee Experiences Through Data-Driven Design

Read story

Harvesting Insights with Optimal

Read story

Optimizing Complex Digital Marketplaces with Optimal

Read story

How Woolworths increased their 'add to cart' from browse pages by 91%

Read story

Got a question about
our pricing?

Got a question about our pricing?

Can I get more participants for my study and how much does it cost?

You can purchase Optimal Recruitment either on a pay-as-you-go basis or by buying credits. When you buy larger credit bundles, you'll receive bonus credits and benefit from a lower price per credit.

Participants through our Standard Recruitment cost 1 credit. The cost per participant for Managed Recruitment varies based on your requirements. To get started, please contact us to request a quote or learn more about our credit bundles.

How do I request a quote or invoice?

To get a formal quote or an invoice to purchase, please contact our team sales@optimalworkshop.com.

Still have questions?

Check out our help center for more information or contact our sales team
Check out help center
Contact Sales