Flexible pricing and plans

All prices are in US dollars.All prices are in NZ dollars and include GST.
Starter
New
For quick, small scale research projects
  • 2 live studies at a time
  • 40 cards and 4 tasks
  • Collect 40 responses per study

1 user

US$99NZ$139

Per month / billed monthly

1 user

US$99NZ$139

Per month / billed monthly

  • Launch 2 quantitative studies at a time, and create unlimited drafts.
  • Unrestricted use of Reframer with unlimited studies, sessions, observations and saved themes.
  • Collect 40 responses per study, or for an extra fee, use our recruitment service.
  • Set up to 4 tasks for tree tests and first-click studies.
  • Create up to 40 cards in card sorts, with unlimited pre and post study questions.
  • Customize the look, feel and privacy of your studies.
  • Restrict access to your studies with passwords, closing rules and screener criteria.
Pro
Most popular
Take the lead in qualitative and quantitative research
  • Unlimited studies
  • Unlimited cards and tasks
  • Collect unlimited responses per study
2 months free

1 user

US$199NZ$249

Per month / billed monthly

1 user

US$166NZ$208

Per month / billed annually

  • Unlimited live quantitative studies, tasks and participants.
  • Unrestricted use of Reframer with unlimited studies, sessions, observations and saved themes.
  • Customize the look, feel and privacy of your study.
  • Restrict access to your study with passwords, closing rules and screener criteria.
  • Collect unlimited responses per study, or for an extra fee, use our recruitment service.
  • Customer success support and training, with priority support.
  • Free credits for our participant recruitment panel.
  • Discounted rate for extra participant recruitment packages.
  • Legal and security assessments/reviews.
EnterpriseTeam
Collaborate with your team to make fast and informed decisions
  • Unlimited studies
  • Work securely, collaborate with your team
  • Free recruitment credits *1
2 months free +100 free recruitment credits

3 users

US$153NZ$191

Per user / per month / billed monthly

3 users

US$153NZ$191

Per user / per month / billed annually

10+ users

Get in touch!

20+ users

Get in touch!

All the Pro plan features plus:
  • Priority support from our customer success team, and onboarding training.
  • Free credits for our participant recruitment panel. *1
  • Discounted rate for extra participant recruitment packages. *2
  • Legal and security assessments/reviews (for 10+ users only).
Enterprise plan features:
  • Support from our experts to craft your user research strategy.*3
  • Custom usage reports.*4
  • Create separate teams under one account.
  • Use our admin account to manage user invites, separate teams and recruitment usage.

*1: Free credits for our participant recruitment panel

All team and enterprise plans of 3 or more users include a number of free participant credits from our paid recruitment panel, dependent on the size of your plan. Please get in touch for more information.

*2: Discount rate for extra participant recruitment packages

You can purchase additional participant credits (1 credit equals 1 participant), which allows you to order highly-targeted study participants from over 50 countries across the world.

*3: Support for user research strategy

Our customer success team is on hand to help you get the most out of your Optimal Workshop subscription. Whether you need help understanding our tools to pick the right one for the job, or you have queries about how to interpret your data, we can put you back on track.

*4: Custom usage report

At your request, we can put together a custom usage report for your account so that you can see all activity and usage within your subscription.

The right tools for the job

Create

Your team can create unlimited studies with all of our powerful research tools: Treejack, OptimalSort, Chalkmark, Questions and Reframer.

Recruit

Participants will love your study as much as you love their insights. Recruit large numbers of participants with speed and accuracy.

Analyze

Use the comprehensive analysis and visualization features in our tools to make sense of your qualitative and quantitative data.

Share

Share your insights with stakeholders and colleagues and get everyone on the same page.

Decide

Create better product experiences based on decisions backed with data. Iterate and improve with ongoing research.

Play before you pay

without a credit card

  • We have no time limits on our free plan
  • Create an unlimited number of drafts, launch 1 live study at a time
  • Collect 10 responses per study
  • Free card sorting: 20 cards using OptimalSort
  • Free tree testing: 2 tasks using Treejack
  • Free first click tests: 2 tasks using Chalkmark
  • Free survey forms: using Questions
  • Plus… Qualitative research using Reframer

Have any questions?

Check out our help center for more information.

How do I request a quote or invoice?

To get a formal quote or an invoice to purchase, simply fill out the following form and we’ll get back to you as soon as we can.

Complete the form

What’s the difference between a free and paid account?

An Optimal Workshop account on the free plan lets you explore all 5 Optimal Workshop tools: Treejack, Chalkmark, Reframer, Questions and OptimalSort. You can sign up for a free Optimal Workshop account on our registration page.

We have designed the free plan so that you can evaluate all of the functions of the Optimal Workshop tools.

We have 3 paid plan options – Starter, Pro and Team.

The Starter plan is well-suited to running smaller studies with fewer tasks and a smaller sample size.

The Pro and Team plans give you access to all functionality within the platform. While the Pro plan is for individual users, the Team plan gives you the ability to collaborate with your colleagues on studies, in addition to increased security functionality.

We have designed the free account so that you can evaluate all of the functions of the Optimal Workshop applications. The free account is best-suited to running studies with minimal tasks and a small sample size.

You can compare the feature differences on each plan in our Help Centre.

Do you have a non-profit profile?

We offer a 50% discount on annual suite subscriptions to non-governmental organizations (NGOs) and education providers (EDUs). If you think you qualify, send an email to support@optimalworkshop.com.

In your email, please tell us the name of your organization, why it meets the criteria for our discount and what you’d like to use the tools for.

If you’d like us to send you a quote, click here to fill out a form.

How do I convince my boss?

We created a powerful free plan for just this reason. You can run small (but big enough to be useful) usability studies and try our world-leading analysis features on real projects. Bring your boss along on this small research study or easily share the results to show ROI.

You can also download a one page PDF summary of our tools and plans here.

Check out our help center for more information.


Optimal Workshop makes it so easy to do user research, there’s no excuse to make uninformed design decisions.

Evan Leach

Eventbrite

I can test wireframes without being physically present in a room with participants. It expands my testing and actually gives me more accurate results, while I continue to do my other work!

Jessie Broderson

Mesaaz.gov

Jump in and try our free plan