Discover how people categorize information
Find out how people think your content should be organized and categorized with our card sorting tool. Card sorting gives you insight into how people conceptualize, group and label ideas, enabling you to make confident, informed information architecture decisions.
Build on data, not assumptions
Don’t build your website structure on guesswork. OptimalSort helps you discover how people expect your content to be organized, giving you detailed insights that aren’t always easily discoverable by just talking to users.
Collect the insights you need quickly and easily
OptimalSort gives you the flexibility to conduct moderated and unmoderated card sorts online. Now, you can collect the data you need, how and when you need it. Plus, it only takes a few minutes to design and launch your study.
Insights made easy
Don’t spend hours trawling for themes — OptimalSort pulls out useful, usable insights from your card sorting data. Identify common groups at a glance with comprehensive and vibrant visualizations, and use this data to support design changes and recommendations.
5 tools, infinite possibilities
The Optimal Workshop suite offers up 5 quantitative and qualitative tools to support your user research journey from beginning to end.