Card sorting
Align content with how users think
Card sorting enables participants to organize labeled cards into logical groupings, providing valuable insights for structuring content on websites, applications, products, and other interfaces.
Design with confidence
Get actionable insights from your users in hours to organize your content based on user feedback, not assumptions.
Save time, gain insights
Our automated analyses uncover key insights from your card sort results quickly, so you can focus on creating an intuitive content structure.
Validate with session replays
Record participants' card sort sessions to gain a deeper understanding of their thought process and identify areas where they may have struggled with categorization.
Card sorting in action
Organizing product categories for online stores
An e-commerce company can use card sorting to understand how customers mentally categorize their products, helping them create a more intuitive navigation and product hierarchy.
Improving wayfinding
Card sorting can optimize signage and wayfinding systems in physical spaces such as airports, shopping malls, and hospitals to help people get to where they need to go.
Improve the findability of services
Government and service providers can use card sorts to understand users' mental models and gain ideas to improve access and findability of information on their websites and apps.
Building a new website or app
Marketing, design, and product teams can use card sorting to generate ideas for creating navigations that meet users' expectations.
Designing accessible knowledge management
Companies can use card sorting to organize their internal knowledge bases, making it easier for employees to find and share the information they need quickly.
Designing menus
Restaurants can use card sorting to test and refine their menu structure, ensuring that items are grouped and labeled in a way that makes sense to diners.