The Actionable IA Guide

By Optimal Workshop

Available in PDF


If you’ve ever found it frustrating to navigate a website, constantly clicking back and forth to find what you’re looking for, chances are a bad IA is to blame.

Time spent refining the IA of your website is time well-spent – and that’s what this guide is all about. Here, we’re going to explore actionable ways to fix, refine and build better IAs.