First-click testing

Make sure the first click is the right click


Do people know where to click when they land on your website? First-click testing helps you understand where on an interface people would click first to complete a task, giving you the insights you need to create interfaces that people will understand straight away.

First impressions last

Did you know that 87% of people who find themselves on the right path after the first click will successfully complete their task? Chalkmark helps you learn how people expect to find what they’re looking for, so you can make sure you’re hitting the mark.

Help your customers find what they need

We all want a website that’s intuitive and efficient — Chalkmark will help you get there. You can conduct a range of first-click activities to get the insights you need to increase customer conversion, boost task-oriented success rates, and ensure that visitors are finding what they need on their first click. 

Chalkmark clickmap results

Usability analysis at its easiest

Website usability testing and analysis doesn’t need to be difficult. Chalkmark’s clickmaps, such as the heatmap and click density grid, give you the objective data you need within seconds, helping you to identify key themes and share your first-click findings with stakeholders. 

Chalkmark clickmap of website

5 tools, infinite possibilities

The Optimal Workshop suite offers up 5 quantitative and qualitative tools to support your user research journey from beginning to end.






Recruit quality participants

Finding the right study participants can be tricky and time-consuming – so leave that to us. With access to over 50 million people worldwide, our recruitment service can connect you with the right participants for your studies.

A single source of truth

All your vital data in one place. The Optimal Workshop suite provides a single source of truth for all of your user insights, as well as enabling you to confidently analyze and share your findings.

Endless opportunities

From testing out a new homepage idea to creating brand new digital experiences; building a checkout flow for an ecommerce site to revolutionizing online banking, our customers use the Optimal Workshop suite for just about anything – and you can too.  

Start click-testing with Chalkmark today

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Learn more about first-click testing

101 guide
101 guide

Learn more about first-click testing in our 101 guide

Help center
Help center

Learn how to build, run and analyze your Chalkmark studies

Explore a demo study
Explore a demo study

Complete a first-click study as a participant and then analyze results