Make sure the first click is the right click
Do people know where to click when they land on your website? First-click testing helps you understand where on an interface people would click first to complete a task, giving you the insights you need to create interfaces that people will understand straight away.
First impressions last
Did you know that 87% of people who find themselves on the right path after the first click will successfully complete their task? Chalkmark helps you learn how people expect to find what they’re looking for, so you can make sure you’re hitting the mark.
Help your customers find what they need
We all want a website that’s intuitive and efficient — Chalkmark will help you get there. You can conduct a range of first-click activities to get the insights you need to increase customer conversion, boost task-oriented success rates, and ensure that visitors are finding what they need on their first click.
Usability analysis at its easiest
Website usability testing and analysis doesn’t need to be difficult. Chalkmark’s clickmaps, such as the heatmap and click density grid, give you the objective data you need within seconds, helping you to identify key themes and share your first-click findings with stakeholders.
5 tools, infinite possibilities
The Optimal Workshop suite offers up 5 quantitative and qualitative tools to support your user research journey from beginning to end.