“Life at Optimal Workshop”
Imagine a world where people aren't wasting time getting lost online... Come and help us build tools for experience designers that make a real difference.

Work how you want with lots of great support

At Optimal Workshop, we’re all about creating good experiences for everyone. It’s something we keep at the forefront of everything we do. We’re always keen to hear from like minded people who love a challenge, thrive on working in a fast paced and fun environment, and live for greatness (just like us here at Optimal Workshop HQ!).

We work from a great New York loft style office on Allen Street, Wellington. We live in Slack, Trello and Spotify, and we love our daily Havana coffee. We're a friendly bunch — see our Instagram to learn more about us and our awesome workplace culture. Social events are high on the agenda too!

We use Ruby on Rails and other cool tech such as VR headsets, a pancake making robot, and an office drone. You can also choose everything you need for your workstation.

We love to keep on learning new skills. Peruse the books in our office library, order some new titles to add to the collection, attend a workshop, or do some online learning on us!

We attend, sponsor, host and present at some of the best and biggest industry events both locally and around the globe. Happy customers regularly profile our tools on stage.

We think you might like it here.

Check out our job openings

A fun workspace that cares for you

Better Experience Bureau

The Better Experience Bureau is here to ensure that everyone in and around Optimal Workshop is having a happy and productive day, every day. They’ll also set you up with all the branded swag you need.

Health and fitness

If you like to stay active (just like us!), we provide an annual health and fitness fund to help you pursue a new activity and improve your long-term health. We also have our very own in house Juice Technician who makes us awesome fresh juices and smoothies every day.

Optimal lovin’

We’re a family at Optimal Workshop, and we help each other out whenever possible. We recognize the efforts, hard work and amazingness of others by handing out Bravo Awards. Social events are also something we love — from secret team getaways, karaoke nights, laser force, and after-work drinks.

Craft and mastery

We love to learn new things and stay up to date with trends in our industry. Each Optimalian can attend conferences or workshops related to their own craft, as well as the UX industry to keep learning on the job.

Comfy spaces to get in the zone

There are heaps of cool spaces in our office for everyone to chill out in. Throw a few darts by the beer shrine, soak up some sun on the balcony, have a meeting on the couches, or get some quiet working time on the beanbags.

Inhouse security

Our Chief of Security and Vice President of Sandwich Tasting, Bowie the Dog, is here to keep you safe and secure. However, he can easily be bribed with bellyrubs or a head scratch…

Job Openings

Sales Development Representative

Do you thrive in a quick sales cycle environment? Are you naturally competitive, love a challenge and are an absolute pro at building relationships? We’re on the lookout for a talented Sales Development Representative to join our team. If this sounds like you, we’d love to hear from you.

What the SDR/inside sales rep will be doing:

An inside sales rep will play a fundamental role in achieving ambitious customer acquisition and revenue growth objectives. You must be comfortable making dozens of calls per day, working with channel partners, generating interest, qualifying prospects and passing on to Account Managers to close sales.


  • Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails
  • Understand customer needs and requirements
  • Route qualified opportunities to the appropriate sales executives for further development and closure
  • Close sales and achieve quarterly quotas
  • Research accounts, identify key players and generate interest
  • Maintain and expand your database of prospects within your territory
  • Team with channel partners to build pipeline and close deals
  • Perform effective online demos to prospects


  • Proven sales experience
  • Track record of over-achieving quota
  • Strong phone presence and experience dialling dozens of calls per day
  • Proficient with corporate productivity and web presentation tools
  • Experience working with Hubspot, Salesforce or similar CRM
  • Excellent verbal and written communications skills
  • Strong listening and presentation skills
  • Ability to multi-task, prioritize, and manage time effectively

This is a fast paced startup and you’ll get plenty of career growth and a great on-target earnings (OTE).

Applicants for this position should have NZ residency or a valid NZ work visa.


UX Designer

We love User Experience and User Interface design and so we're after a UX Designer who will play a key role in making beautiful research driven experiences. A passion for UX is a plus!


  • Define, socialise and implement best practices for user experience design, leveraging industry standards
  • Produce standardised, best-in-class UX deliverables including information graphics to elucidate user research insights, navigation and user interfaces with sitemaps, paper prototypes or wireframes, screen mock ups, behavioural specifications, style guidelines and icons as needed
  • Understand User-Centered Design process as part of overall UX engagement in solution and service-related features and improvements
  • Ensure all UI definition and development is consistent with usability standards, best practices, and strategy
  • Turn visions into concepts, and translate those concepts into recommendations that achieve simplicity, despite the inherent complexity of processes being supported
  • Apply strategic thinking and demonstrate awareness of business goals while striving for a highly usable and engaging end-to-end user experience
  • Conceive, document, implement and evangelise means for achieving higher degrees of consistency, quality and throughput from the UX team

You will also work closely with product, marketing, and the software engineering team to:

  • Collaborate on documentation of user types, scenarios and tasks, as well as conceptual models and process flows
  • Support and lead the planning of qualitative and quantitative user research; participate in testing, analysis, and synthesis of findings as appropriate
  • Engage with UX team members to disseminate customer insights to business stakeholders, product managers and other colleagues


  • You have skills in information architecture, interaction design, human computer interaction, human factors, or a related design discipline, with a demonstrated record of success
  • Ideally candidates should have 5+ years of experience in enabling and delivering high-volume, high-profile SaaS applications. (But hey this is NZ so as long as you are confident forget the year number ;)
  • Significant user interface design experience; familiarity with web and mobile technologies and their impact on both work practices and the feasibility of solutions
  • Project and program management skills, including scope definition, deadlines, stakeholder management and corporate accountability
  • Extensive experience with the user centered design (UCD) process and experience in designing transactional applications.
  • Solid understanding of information architecture, mastery of user interface design, and strong visual design sensibility
  • Exposure to basic user research techniques such as contextual inquiry, user interviews, usability testing, as well as a solid understanding of how to incorporate insights from user research into the user interface design process
  • Is a great human

Getting hired

  1. Write us an awesome cover letter and send it along with your CV to jobs@optimalworkshop.com
  2. Include a portfolio or examples of your work
  3. Demonstrate your passion for providing a great customer experience and show us you can get it done
  4. We'll be in touch and organize to meet you (in cyber or real space)
  5. If you tick all the boxes, you'll come in and meet the rest of the team
  6. This is where we decide if we're the right fit for each other

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