“Life at Optimal Workshop”

Imagine a world where people aren't wasting time getting lost online... Come and help us build tools for experience designers that make a real difference.

Work how you want with lots of great support

At Optimal Workshop, we’re all about creating good experiences for everyone. It’s something we keep at the forefront of everything we do. We’re always keen to hear from like minded people who love a challenge, thrive on working in a fast paced and fun environment, and live for greatness (just like us here at Optimal Workshop HQ!).

We work from a great New York loft style office on Allen Street, Wellington. We live in Slack, Trello and Spotify, and we love our daily Havana coffee. We're a friendly bunch — see our Instagram to learn more about us and our awesome workplace culture. Social events are high on the agenda too!

We use Ruby on Rails and other cool tech such as VR headsets, a pancake making robot, and an office drone. You can also choose everything you need for your workstation.

We love to keep on learning new skills. Peruse the books in our office library, order some new titles to add to the collection, attend a workshop, or do some online learning on us!

We attend, sponsor, host and present at some of the best and biggest industry events both locally and around the globe. Happy customers regularly profile our tools on stage.

We think you might like it here.

Check out our job openings

A fun workspace that cares for you

Better Experience Bureau

The Better Experience Bureau is here to ensure that everyone in and around Optimal Workshop is having a happy and productive day, every day. They’ll also set you up with all the branded swag you need.

Health and fitness

If you like to stay active (just like us!), we provide an annual health and fitness fund to help you pursue a new activity and improve your long-term health. We also have our very own in house Juice Technician who makes us awesome fresh juices and smoothies every day.

Optimal lovin’

We’re a family at Optimal Workshop, and we help each other out whenever possible. We recognize the efforts, hard work and amazingness of others by handing out Bravo Awards. Social events are also something we love — from secret team getaways, karaoke nights, laser force, and after-work drinks.

Craft and mastery

We love to learn new things and stay up to date with trends in our industry. Each Optimalian can attend conferences or workshops related to their own craft, as well as the UX industry to keep learning on the job.

Comfy spaces to get in the zone

There are heaps of cool spaces in our office for everyone to chill out in. Throw a few darts by the beer shrine, soak up some sun on the balcony, have a meeting on the couches, or get some quiet working time on the beanbags.

Inhouse security

Our Chief of Security and Vice President of Sandwich Tasting, Bowie the Dog, is here to keep you safe and secure. However, he can easily be bribed with bellyrubs or a head scratch…

Job Openings

Product team

Product manager

Are you a product evangelist who lives for the tightrope walk of balancing customer needs, business priorities and technical possibilities? Do you believe that product management's role is to support and educate product teams, assisting them to identify opportunities and build the optimal solution at the perfect moment?

If so then we share your dream. Optimal Workshop is growing. To ensure each and every one of our SaaS products receives the attention it deserves the product management team is growing too!

What you’ll be doing day-to-day:

  • Empathising with the needs of your customers whilst identifying the common threads that tie them together
  • Keeping us, and yourself, up to date on industry trends, opportunities and shifts in the competitive environment
  • Working within a multidisciplinary team, including developers, designers, researchers and data scientists, to prioritise those needs and translate them into solutions
  • Using qualitative and quantitative data to inform decision making and report on how things are going
  • Working alongside your fellow product managers to optimise our product decisions and share common goals
  • Helping us understand, promote, support and generally get manically excited about your products and their future
  • Ditto and doubly so for our customers!

We’re looking for someone with:

  • Excellent communication and problem solving skills
  • A proven record of communicating effectively with technical disciplines
  • A pragmatic approach to prioritisation and problem solving
  • Experience with SaaS products or the user experience industry would be the cherry on the cake!
APPLY FOR THIS POSITION
Development team

Intermediate Ruby on Rails developer

Are you an intermediate to senior Ruby developer with a passion for making things that people use everyday and love? Do you want to work with a friendly and supportive development team right in the heart of Wellington? If this sounds exactly like you, we want to hear from you.

What you’ll be doing day-to-day:

  • Full-stack web development working with Ruby on Rails 5.1, React, JS
  • Pair programming in our continuous learning environment
  • Working with a multidisciplinary team, including designers and researchers
  • Research data number crunching and visualizations
  • Performance tuning and uptime improvements
  • Enhancing our existing suite of user research tools.

We’re looking for someone with:

  • Excellent communication skills (code included) to collaborate with a wide range of people
  • Experience in Ruby On Rails preferred and a good attitude and willingness to learn are vital
  • Experience with React and ES6 JS is a bonus
  • Comfortable working in an agile environment (yes, you'll be pair-programming)
  • An inquisitive, proactive and friendly manner
  • A pioneer’s mindset and the ability to thrive within a fast-growing company.
APPLY FOR THIS POSITION

Front-end developer (growth team)

Are you a customer-oriented front-end developer who loves experimentation? Do you want to work in a diverse, growth-driven team in a SaaS company right in the heart of Wellington? If this sounds like you, we’d love to hear from you!

What you’ll be doing day-to-day:

  • Design, build, and maintenance of performant, responsive and delightful experiences
  • Working with our marketing analyst to input tags and events to allow for data-informed experimentation
  • Producing clean, high quality code, tests, and documentation
  • Connecting external software to marketing assets and customer journeys
  • Contributing and implementing design experiments
  • Ensuring an ethos of speed and quality across all front-end interactions.

We’re looking for someone with:

  • 3 or more years experience developing web products at scale
  • Proficiency with HTML, CSS, and expertise in at least one JavaScript framework
  • Familiarity with JavaScript concurrency, browser tooling, and debugging
  • Ability to apply quantitative reasoning and UX design principles to building applications
  • Strong organizational and communication skills
  • Experience in growth development or similar product-oriented disciplines
  • Experience with React.js
  • Experience optimizing pages for organic search traffic (SEO)
  • Experience writing mobile-web or native mobile clients
  • Interest in extracting insights from data.
APPLY FOR THIS POSITION
Discovery team

UX designer

Are you passionate about user experience? Looking to learn and grow your skill set while helping make the world a better place? We’re looking for a hands-on UX designer to join our team.

What you’ll be doing day-to-day:

  • Bringing joy and playfulness into our customers’ lives (both internal and external)
  • Actively seeking out opportunities to make things better and easier for our in-house teams
  • Working collaboratively in a passionate team of product manager, data scientist, and developers to turn those opportunities into fully implemented and beautiful things
  • Turning visions, strategic requirements and insights into concepts
  • Creating prototypes at the appropriate fidelity to achieve goals
  • Using prototypes to test and refine concepts and insights with people who will be using the solution
  • Striving for a highly usable and engaging end-to-end user experience
  • Applying strategic thinking and demonstrating awareness of business goals
  • Socializing and implementing best practices for UX design, leveraging industry standards
  • Supporting the team at Optimal Workshop with their design requirements
  • Being a part of a collaborative, friendly and talented team at an organization that truly understands the value of UX.

We’re looking for someone with:

  • 3-5 years experience in UX design or related areas
  • Excellent communication skills
  • A pioneer’s mindset and the ability to thrive within a fast-growing company
  • An inquisitive, proactive and friendly manner
  • A happy attitude working in an agile environment
  • The ability to quickly create low-fi prototypes that communicate concepts and ideas
  • Experience in working with people from a range of disciplines, and communicating concepts and ideas to them effectively
  • A tendency to ask ‘why?’ and ‘how can we do this better?’
  • Experience in getting feedback on concepts from end users
  • The skills to look below the surface of what people say, and uncover why they say it.
APPLY FOR THIS POSITION

Interaction designer

Are you passionate about user experience? Love crafting great design? Looking to learn and grow your skill set while helping make the world a better place? We’re looking for a hands-on interaction designer to join our team.

What you’ll be doing day-to-day:

  • Bringing joy and playfulness into our customers’ lives
  • Working collaboratively in a passionate team with a product manager and developers to improve the lives of researchers (especially around how they manage their teams and tools)
  • Working with your team to create fully implemented and beautiful things
  • Turning visions, strategic requirements and insights into concepts
  • Creating prototypes at the appropriate fidelity to communicate concepts
  • Using prototypes to test and refine concepts and insights with people who will be using the solution
  • Converting prototypes and concepts into final designs
  • Crafting beautiful, accessible and engaging UI
  • Striving for a highly usable and engaging end-to-end user experience
  • Applying strategic thinking and demonstrating awareness of business goals
  • Socializing and implementing best practices for UX and UI design, leveraging industry standards
  • Supporting the team at Optimal Workshop with their design requirements
  • Being a part of a collaborative, friendly and talented team at an organization that truly understands the value of UX.

We’re looking for someone with:

  • 2-4 years experience in UX design
  • Experience in UI design
  • The ability to quickly create prototypes that communicate concepts and ideas
  • Excellent communication skills
  • A pioneer’s mindset and the ability to thrive within a fast-growing company
  • An inquisitive, proactive and friendly manner
  • A happy attitude working in an agile environment
  • Drive to make things better for your end users
  • A love of great customer experiences.
APPLY FOR THIS POSITION

Marketing and brand designer

Are you passionate about brand? Love the beauty of your craft? Do you have the ability to debate typefaces or shades of green for hours? Want to hone your skills while working in a company that truly values design in all its forms? We’re looking for a hands-on marketing and brand designer to join our team.

What you’ll be doing day-to-day:

  • Bringing joy and playfulness into our customers’ lives
  • Crafting designs that align with our brand strategy and organizational culture
  • Communicating with our customers (and potential customers) through design on a variety of platforms
  • Working collaboratively in a passionate team with marketers, a front end developer, and a designer
  • Working with the team to create fully implemented and beautiful things
  • Turning visions and strategic requirements into concepts
  • Striving for a highly usable and engaging end-to-end user experience
  • Ensuring that our brand assets align with our brand strategy
  • Educating non-designers on when, where, why and how to use brand assets
  • Applying strategic thinking and demonstrating awareness of business goals
  • Socializing and implementing best practices for marketing and brand design, leveraging industry standards
  • Supporting the team at Optimal Workshop with their design requirements.

We’re looking for someone with:

  • 3-5 years experience in design, with a focus on marketing, brand, visual, graphic and/or illustration
  • Experience in print design and production
  • Experience in digital design
  • Excellent communication skills
  • A pioneer’s mindset and the ability to thrive within a fast-growing company
  • An inquisitive, proactive and friendly manner
  • A happy attitude working in an agile environment
  • A love of crafting great design.
APPLY FOR THIS POSITION

User researcher

We’re looking for an experienced user researcher to join our team! Our work ranges from strategic activities aimed at deepy understanding problems, through to evaluative activities aimed at testing and iterating on new and existing features. We work closely with others in the organization to ensure we’re working with well-defined problems and coming up with relevant solutions.

You will have the support of a collaborative team of designers and researchers who work directly with product teams to raise the voice of the user and deliver lovable experiences.

What you’ll be doing day-to-day:

  • Designing and conducting user research to evaluate new and existing features
  • Conducting qualitative research, including interviews, contextual inquiry, remote and in-person usability studies, surveys and more
  • Working in cross-functional teams alongside design, product management, development and data science
  • Effectively synthesizing and translating research findings into product and business insights and sharing them in creative and compelling ways
  • Identifying opportunities for improving the product experience from various data sources across the company, including customer success, sales and marketing
  • Being an internal advocate for customers and their needs, as well as educating others on how to conduct basic research.

We’re looking for someone with:

  • At least 2 years experience conducting hands-on UX/user research, with a focus on qualitative methods
  • Expertise in selecting appropriate research methods and tools to use depending on project objectives and constraints
  • Proven record translating your findings into actionable recommendations to improve products
  • Experience working in cross-functional teams and involving others in the research process
  • Experience in creating and using appropriate artifacts and methods to share insights across the company and help people understand our users
  • Rigour, a can-do attitude and and ability to work independently.

Bonus points if:

  • You have experience working in SaaS
  • You’re comfortable with data and have an interest in quantitative research methods
  • You enjoy speaking, writing and sharing your knowledge with the wider UX community.
APPLY FOR THIS POSITION
Marketing team

Community content manager

Are you passionate about content, blogging, editing and most importantly, happy customers? Do you want to thrive in a startup environment with an awesome, diverse team? We want to hear from you!

What you’ll be doing day-to-day:

  • Managing and sourcing a large community of content contributors within the UX industry
  • Supporting the Sales, Customer Success, and Product teams in creating educational content for our customers
  • Delivering an engaging and frequent community newsletter
  • Developing an accessible editorial calendar to connect your content with new and existing customers
  • Managing community wikis focused on community engagement
  • Establishing workflow for requesting, creating, editing, publishing, and retiring content
  • Interviewing customers to uncover educational opportunities
  • Reviewing the performance of your published content through analytical software.

Skills you’ll have:

  • You’re passionate and experienced in creating continuous connections with our guest writers and have the ability to manage their content to meet our goals
  • You’re an SEO technical superstar who knows all the little and big details of reaching content to a wider Google audience
  • Editorial mindset with the ability to produce content with our brand voice, style and tone, and at the level of quality expected of Optimal Workshop
  • Excellent analytical and communication skills with exceptional attention to detail
  • Experience working with creating digital content that helps with the growth of new customers.

We’re looking for someone with:

  • 3-5 years of relevant experience in B2B digital content creation
  • Advanced knowledge of grammar and confidence in your personal writing style
  • Experience working closely with designers, technical writers, customer success, sales and PR firms
  • Experience with marketing technology stacks such as content management, website analytics, and CRM software
  • A creative, talented writer with an interest in research and design
  • An excited mindset to explore data and share your findings with the rest of the company and the world.
APPLY FOR THIS POSITION

Marketing analyst

We’re looking for a highly driven, customer-oriented marketing analyst to join our rapidly growing team. This person will play a huge role in helping scale out highly visible and impactful digital marketing initiatives. The ideal candidate is someone who is great at thinking analytically and strategically, while bringing creativity and marketing intuition to their work.

You should have a working knowledge and supervising power for different domains such as:

  • SEO or search engine optimization
  • Social media marketing
  • PPC or SEM or programmatic advertising
  • Email marketing
  • Landing pages and conversion rate optimization
  • Web analytics
  • Content marketing

What you’ll be doing day-to-day:

  • Working alongside the Growth team on rapid, data-informed experimentations
  • Reporting on key metrics, analyzing and interpreting trends and providing actionable insights based on available analytics data
  • Analyzing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
  • Analyzing online user behavior, conversion data and customer journeys, funnel analysis and multi-channel attribution
  • Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns
  • Providing campaign tagging and additional on-site tracking
  • Identifying potential opportunities to implement new methodologies and improve analytical procedures.

Skills you’ll bring:

  • Experience in working within a marketing intelligence environment
  • High level of experience working with marketing analytical software (e.g., Google Analytics, Mixpanel, HubSpot, VWO etc.),
  • Experience in data analysis techniques and an advanced level of Excel knowledge
  • Experience working with Google Adwords and other paid search platforms
  • Experience in identifying and validating strategic and tactical marketing objectives
  • High level of experience in measuring and analyzing online marketing campaigns including: natural and paid search, email, affiliate, display and social.

Key behaviors

  • Strong analytical and problem solving skills with the ability to formulate options and recommend solutions
  • Excellent communication, presentation and interpersonal skills
  • Meticulous attention to detail, with an overall passion for continual improvement
  • Agility to work in a dynamic environment with demonstrated ability to work across multiple projects and balance competing demands
  • Positive attitude, proactive by nature, and thrives on challenge.
APPLY FOR THIS POSITION

Marketing coordinator

The marketing coordinator will support the awesome Optimal Workshop marketers in their Growth, Brand, and Product Education teams. Each team is focused on delivering fast, valuable points of engagement along the customer’s journey. This role is an excellent opportunity for career development as you’ll be across the whole spectrum of marketing activities within a growing B2B company.

What you’ll be doing day-to-day:

  • Work with key members of the Marketing team to organize and run public events
  • Support the launch and creation of marketing campaigns and report results back to the team
  • Assist with video production and promotion
  • Help with creation and monitoring of social media and newsletters
  • Ongoing market and brand research then feeding the insights back to the team for implementation
  • Research and organize content opportunities with potential industry partners
  • Work with the customer marketing manager to run the advocacy program
  • Liaise with suppliers and contractors for events (run or sponsored by Optimal Workshop) and customer SWAG
  • Work with the Sales team to monitor and research marketing lead quality
  • Engage our advocates with timely moments of delight (e.g., sending out SWAG bundles).

What you need…

  • 2+ years of experience in online B2B marketing or related experiences in marketing strategy, marketing planning, and marketing implementation.
  • Ability to balance creativity with organizational and procedural excellence in a fast-paced and dynamic environment
  • Strong organization and time management skills
  • Well organized and excellent follow through
  • Ability to be a team player and adapt to change
  • Excellent interpersonal skills
  • Proficient in CRM software (HubSpot and Salesforce)
  • Understanding of the UX industry a plus.
APPLY FOR THIS POSITION

Getting hired

  1. We’re based in Wellington, New Zealand. This means that you’ll need the right to work in New Zealand and be prepared to live locally.
  2. Write us an awesome cover letter and send it along with your CV to jobs@optimalworkshop.com
  3. For creative roles, don’t forget to include your portfolio or examples of your work.
  4. If you tick enough boxes, we’ll ask you to come in for a chat or meet us in cyberspace.