About Us

Optimal Yesterday, Today and Tomorrow

For 17 years, Optimal has been the trusted partner behind the world's best user experiences. But we're not just resting on our legacy, we're building the future of user insights and experience.

What sets us apart

Accessible Research by Design

Great research should be possible for everyone. We're committed to making user research more accessible with the easiest-to-use, best tools on the market. We've also made research accessible to all, with unlimited seats, because great insights shouldn't be limited by headcount.

From Discovery to Delivery

Behind every feature is decades of research expertise and customer collaboration. We don't just provide tools—we help you uncover the insights that drive exceptional digital experiences across the product lifecycle.

Pioneering Solutions for Tomorrrow's Challenges

Drawing from nearly two decades of customer insights and industry expertise, we're pioneering solutions for tomorrow's challenges today, leveraging AI automation to deliver insights faster than ever before.

Our Values

Our Values set us apart, and give our teams and employees guidance on how we work with our customers and each other.

Live in our customers' shoes

Understanding our customers isn't just a goal—it's our foundation. We immerse ourselves in their challenges, celebrate their successes, and constantly evolve to meet their needs. By championing user research and data-driven decision making, we ensure every interaction delivers real value and every solution addresses real needs.

Own it

Excellence is a commitment we make every day. As experts in our field, we combine deep knowledge with unwavering accountability. We're not afraid to challenge conventions, speak openly, or tackle complex problems head-on. When we commit to something, we deliver—no exceptions, no excuses, just consistent, high-quality results.

Game on!

Innovation thrives on curiosity and adaptability. We stay nimble, embrace change, and constantly seek better ways to serve our community. Whether it's pioneering new research methods or improving existing ones, we're always ready to rise to the challenge. Because in the fast-moving world of digital experiences, standing still isn't an option.

In it together

True excellence comes from collaboration. We've built our culture on a foundation of mutual respect, shared knowledge, and genuine care for each other and our customers. By fostering an environment where every voice matters and every contribution counts, we create better solutions and stronger relationships. This isn't just about working together—it's about growing together.

Join us in transforming digital experiences.

From Fortune 500 enterprises to emerging startups, organizations worldwide trust Optimal to power their user research. Ready to see what exceptional research looks like?
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