Once your data starts rolling in, you’ll see it presented in a series of tables and visualizations in the Analysis tab. The results are designed to give you quick, actionable insights as well as enabling you to delve deeper into the data.
Tasks are scored individually, so after reviewing the overall results and assessing the validity of your participants, you’ll find it effective to analyze tasks one-by-one.
Under the Results tab, you’ll find the Overview and Analysis tabs.
The Overview tab is a good place to start your analysis. It tells you the high level, need-to-know information about your tree test. It updates in real-time so you and anyone you’ve shared your results with can see progress in terms of participants, scores, and time taken.
Under the tasks section, you’ll see an overview of the overall Success and Directness scores.
The success score shows the average percentage of participants who landed on the correct destination across all tasks. So, in the below example, we can see that an average of 87% of participants ended up at the correct destination for all tasks.
Keep in mind, the success score doesn’t take into account the path users took to get to the correct destination. That’s where the directness score comes into play.
The directness score is the average percentage of participants who selected a destination without backtracking across all tasks. In the image below, we can see that an average of 80% of participants reached the correct destination via the correct path.
Using the success and directness scores together can give you a clear view of how well your tree structure works. If you have a high success score, but a low directness score, that may mean that participants knew what they were looking for but couldn’t find it easily – they may have navigated down a couple of wrong paths before finding the correct one. This means you might want to re-look at your categories or parent and child nodes to make sure that they clearly lead to the correct destination. We’ll go further into this shortly.
Next you’ll move into the Analysis tab which is where you’ll find all of that juicy data.