Card Sorting and information architecture

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Card sorting is a well-established research technique for discovering how people understand and categorize information. You can use card sorting results to group and label your website information in a way that makes the most sense to your audience.

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Card sorting is useful when you want to:

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• Design a new website or section of a website, or improve an existing website
• Find out how your customers expect to see your information grouped on your website
• Discover and compare how people understand different concepts or ideas
• Get people to rank or arrange items based on set criteria.