Perfect for teams that want to kickstart their user research journey
Optimal User Insights Platform
Translate user insights into decisions that reduce risk, improve UX, and drive growth through fast, reliable user research.
Trusted by leading teams worldwide
Turning insights into action is harder than it should be
It’s hard to test ideas quickly and reliably with real users.
Valuable user insights and UX research findings are scattered and not easily accessible to everyone who needs them.
Teams lack confidence that what they’re building will work for users.
Quickly test ideas, designs, and content with real users at every stage
Make insights accessible and actionable for product, design, and research teams
Build products and experiences with confidence, backed by real user insights and UX research
What our customers say:
Built for product, design and research teams that need fast answers
93%
Customers who say using Optimal has improved their product
20M
Customers have performed over 20 million studies on the platform
6 min
The average user takes less than 6 minutes to set up a new study
User insights for all team sizes
Starter
$199/mo
Billed annually
Includes
5 studies launched per year
Purchase bundles of additional studies to fit your needs.
Unlimited seats
Unlimited participant responses per study
All tools and study types
Key features:
AI-powered analytics and insights
SOC II / GDPR compliance
Enterprise
For organisations that want to scale their user research with extra security and support
Includes
Custom study bundles
Unlimited seats
Unlimited participant responses per study
All tools and study types
Everything in Starter, plus:
Enterprise-grade security
Multiple workspaces and private projects
Administrator controls
Usage reports
Dedicated onboarding and setup
Dedicated Customer Success Manager
Frequently Asked Questions
Frequently Asked Questions
What is Optimal used for?
Optimal is the world’s most loved user insights platform that helps product, design, content, and research teams quickly gather feedback, validate ideas, and improve user experiences.
Who is Optimal’s user insights platform for?
We’re built for product managers, product designers, content designers, and UX researchers and marketers who want to make faster, more confident decisions backed by real user insights.
Do I need to be a UX expert to use Optimal?
Not at all. Our platform is designed to be easy for anyone to use, so that product and design teams can run studies independently while researchers maintain rigor and quality.
How does Optimal Workshop support teams of all sizes?
Every plan includes unlimited users so teams can collaborate, share insights, and democratize research across their organization, no matter how large or small.
What kinds of research can I run with Optimal?
From tree testing and card sorting to first-click tests, surveys, and qualitative research - Optimal Workshop helps you gather fast, actionable feedback throughout your product development process.
Ready to see Optimal in action?
Learn how Optimal helps you make faster, more confident decisions by reducing development risk, improving UX quality, and proving ROI at every stage. Schedule a personalized demo to learn how.See how Optimal can help your teams build better user experiences, faster, and with less risk. Schedule a personalized demo to learn how.
Here's what we'll cover:
Your goals and current challenges
How your team gathers and applies user insights today
Where Optimal fits into your product, design, or research workflow
A tailored walkthrough of Optimal’s capabilities
Open Q&A
Enterprise-grade security meets accessibility excellence. With SOC 2 compliance, GDPR standards, and WCAG 2.1 accessibility, we provide the robust protection and inclusive design that modern organizations demand.
