Beyond analysis, into action.

Go from user feedback to product feedback, all in one platform. Unified testing, interviews, and AI insights built for product teams who want speed and substance.

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See it in action

Loved by 650,000+ product teams globally

Introducing Interviews: Transform videos into powerful insights

Save hours reviewing raw footage

Explore and dig deeper with AI chat. Ask AI anything. Every insight comes with supporting timestamped video evidence, so you can back up recommendations with real user feedback.

Explore the moments that matter

Automate your research. Accelerate your insights. Automatically generate smart highlight reels, key quotes, and transcripts powered by AI, making interview review faster and effortless.

Bring users' voices to life

Turn insight into impact with user feedback clips and videos. Download and share with your team or stakeholders to drive product and stakeholder decisions.

Interviews in Action

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Why teams are consolidating onto Optimal

When your research, testing, and analysis live in different tools, your team spends more time connecting dots than creating value. Optimal unifies the entire product discovery workflow, from recruitment to roadmap decisions, so insights become action faster.

Unified product discovery to delivery

Stop managing separate tools for user recruitment, prototype testing, usability testing, and insight analysis. With one connected platform, every study flows naturally into the next, eliminating data silos and giving your team a shared source of truth for product decisions.

AI that accelerates product decisions

Transform hours of raw interviews into clear product opportunities. Optimal’s AI surfaces key needs, frustrations, and breakthrough moments, and backs every insight with timestamped video evidence. You get clarity fast, with context you can trust.

Built for cross-functional product teams

Product managers, designers, and UX researchers can collaborate seamlessly with shared workspaces, real-time insights, and native Figma integration. Built for scale and reliability, Optimal powers more than 650,000 product professionals globally.

Turn insights into product impact

Automated highlight reels and user story clips turn research into shareable narratives that align stakeholders and shape roadmaps. No more lengthy reports, just actionable insight that drives user-centered growth.

Trusted by teams who ship user-centered experiences

This changes everything for how we work with interview data.

Sam Maguinness
Group Creative Director at R/GA Google APAC

Comparing Tools? See How Optimal Stacks Up

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Optimal vs. Dovetail

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Optimal vs UserTesting

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Optimal vs Maze

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