• Calling all researchers and designers!
  • At Optimal Workshop, we love helping all the researchers and designers in our community. If you'd like to take part in doing this too, submit a chapter to our upcoming ebook on user interview best practices.
  • Introducing participant screening
  • Participant screening questions have been released on Bleeding Edge. Read on to find out how to use them, and why you should include them in your studies.
  • How many people use search over navigation?
  • Some say a simple search function can solve all your navigation woes, but that's simply not true! Here we discuss both search and navigation, and how you can improve the navigation of your own site.
  • Treejack takes a trip with American Airlines
  • With 57% of all travel reservations made online, airlines need to ensure their digital channels are delivering a great user experience. The only way to find out exactly how well they are doing this is to test it.
  • How to create use cases
  • Whether you’re working in software development or product management, it’s important that you have a way to plan and test whatever ideas you have brewing in your mind. This is where use cases come in handy.
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