Optimal Workshop

We make tools for usability.

Our tools help to make your website easier to use.

They do this by helping you to find ways to make information easier to find.

Conduct user research and usability testing - all through a simple web-based interface.

Get quick answers to specific questions about your user interface.
Do this with a 'click test' on any UI mockup or screenshot. Participants click somewhere on your user interface to complete a set task. Results show you if your designs are working as intended.

Find out just how good your information architecture is and know what to tweak.
Do this with a 'tree test' (also called a reverse card sort). Participants try to complete tasks by clicking through a site structure. Results show you which labels and structures work best.

Discover the most effective way to organise content on your website.
Do this by creating and running online card sorts. Participants group items into categories that make the most sense to them. Results show you the most effective way to group content so that information is easy to find.