Tough economic times lie ahead. Being smart about how you spend money is more important than ever.
Optimal Workshop sells confidence. Confidence that you're building what users want. Confidence that people find your website easy and enjoyable to use - all before you've written a single line of code.
Our tools make it easier to 'do usability'. We know what it's like because we do what you do. We understand limited budgets and short time frames.
If it's confidence you need, try our tools.
OptimalSort
Understand how people think about your information.
Card sorting creates better information architectures by getting users to organise content for you.
Participants organise representative content (cards) into logical groups using an online interface.
Treejack
Know for sure that your information architecture works.
Treejack allows you to test labels and category structures on-the-fly. Upload an IA, set tasks and see if people end up where you expect.
Visualisations show where the IA is breaking down and how to improve it.
Chalkmark
User testing when you have limited time and budget.
Chalkmark allows you to do user testing as 'surveys'. Create tasks, upload prototypes and email it to participants
Results are displayed as heat maps - revealing insights at a glance.