Optimal Workshop

We make tools for usability.

Our tools help make your website easier to use.

Find ways to make information easier to find.

Conduct user research and usability testing. Get instant results. All through a simple web interface.

Get quick answers to questions about your user interface.
Run a 'click test' or 'impression test' on a picture of your user interface or prototype. Set tasks and see where participants click. Results show you if your designs are working as intended.

Find out just how good your information architecture is and learn what to tweak.
Tree testing is like card sorting in reverse. Participants try to complete tasks by clicking through a site structure. Results of a Treejack tree test show you which labels and structures work best.

Discover the most effective way to organise content on your website.
Create and run online card sorts. Participants group items into categories that make the most sense to them. Results show you the best way to group content so information is easy to find.