Built for scale – Not just design sprints
Optimal gives you a future-proof platform that grows with your research ambitions.
Competitor Analysis
Looking for a Maze alternative that scales with you?
If your research program is maturing and you need more than just surface-level design feedback, Optimal is your answer. Trusted by enterprise teams at Netflix, Lego, and Nike, Optimal delivers deep insights, flexible testing, and AI-powered analysis that empower confident product decisions.
Top reasons to go with Optimal
Stable, Scalable Platform
Say goodbye to buggy tests. With 99.9% uptime and reliable performance, Optimal is built for high-stakes, and high-scale research.
Flexible Research Workflows
No more rigid question types. Customize your tests to suit real-world use cases – not just design sprints.
Actionable AI-Driven Insights
Move beyond clicks and heatmaps. Optimal delivers layered, export-ready insights that power product strategy.
Enterprise-Ready from Day One
With robust compliance, security protocols, and global scale, Optimal supports serious research programs and large teams.
Dedicated, Proactive Support
Our support teams don’t just wait for issues. They help you optimize your research for long-term success.
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Maze vs Optimal
Capability
Maze
Optimal
Platform Stability
Reports of crashes, buggy features
99.9% uptime, enterprise reliability
Test Flexibility
Rigid question blocks, limited customization
Comprehensive customization and Figma integration
Prototype Testing
Link loading issues, limited interactions
Full prototype support with advanced interactions
Analysis Depth
Basic metrics, manual analysis
AI-powered insights and advanced reporting
Support Model
Reactive support for critical issues
Dedicated account management and proactive support
Enterprise Features
Individual/small team focus
Enterprise security, compliance, and scalability
Participant Recruitment
Limited targeting options
100M+ global panel with niche recruitment
Pricing Structure
$99-$15K/year, custom enterprise
Transparent, scalable pricing for all teams
Trusted by leading teams worldwide
Used by teams at Netflix, Nike, and Lego, Optimal powers research programs that drive business-critical decisions.
Don’t let platform limits hold you back
Make a strategic platform investment that compounds over time. Join thousands of UX researchers, product managers, and designers switching to Optimal for research that moves the needle.
Frequently Asked Questions
Frequently Asked Questions
What makes Optimal better than Maze for enterprise UX research?
Optimal is purpose-built for enterprise use, featuring platform stability, AI-powered analysis, flexible test design, and proactive support. Maze is great for speed, but lacks the depth, scalability, and infrastructure serious research programs require.
Can I import my Figma prototypes into Optimal?
Absolutely. Optimal integrates seamlessly with Figma and supports advanced prototype interactions – giving you full control over user flows and test design.
How does Optimal support larger teams?
We offer enterprise features like SSO, SOC 2 compliance, multi-user management, role-based access, and support for cross-team collaboration. Plus, our dedicated success teams ensure ongoing platform optimization.
Is Optimal only for researchers?
Not at all. Optimal is used by product managers, designers, and research operations teams alike. Whether you’re scaling a research practice or validating design decisions, our platform supports every step of the process.
How does pricing compare to Maze?
Maze offers a wide range — from $99 to custom enterprise pricing. Optimal offers transparent, scalable pricing that reflects the value of advanced research capabilities. We’ll work with you to find the right fit.
Can I recruit participants through Optimal?
Yes, with Optimal you have access to over 100 million participants worldwide through our built-in recruitment engine. You can target niche audiences by role, demographics, location, and more.
Ready to see Optimal in action?
Optimal gives product teams the tools they need to gather fast, actionable insights for informed design decisions.
Scale user research across product teams
De-risk product investments with customer insights
Address your organization’s research challenges
Trusted by the world's biggest brands including:
1000+