Build better digital experiences backed by user research.

Get insights into your audience so you can make better design decisions, quick time.

Getting started is quick, easy, and affordable

Optimal Workshops helps you tackle the foundations of your digital design projects with market-leading user research tools for information architecture more quickly and easily than alternatives. Understand where, and why your audience is getting lost and what you can do to make it easier and more enjoyable for them.


Methodologies support	Card Sorting Tree Testing First Click Testing Usability Testing Qualitative Research Surveys	Card Sorting Tree Testing First Click Testing Usability Testing Live User Interviews
Price	Paid plans start at $249USD per user	Custom pricing, must request a quote
Free option (a freemium plan to conduct research)		–
Unmoderated
Moderated	–
Participant recruitment
Remote friendly
Unlimited studies		–
Unlimited participant responses		–
Customer support	Chat, Email Support Hours: 24/5	Phone, Chat, Email Support Hours: 8.30am – 9.00pm Eastern Time (ET)
SOC2 compliant
SSO

See what our customers have to say about us

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We help reduce pain points in your UX research workflow

Set up a study in minutes

We know research projects move quickly, and you need results fast, so we’ve built Optimal Workshop to be nimble. You can set up a study in minutes, and start getting results within hours. No steep learning curve, and an abundance of support content and 101 guides to get you through.

In-depth, automated analysis

We make it easy for you to prove the ROI of your work and to help make business decisions. Each tool has its own unique, and in-depth analysis functionality, so whether you’re running a card sort, or user interviews you’ll easily be able to share your findings with your stakeholders.

Get insights 4x faster

We understand participant recruitment is one of the most challenging aspects of any research project. With our integrated participant recruitment service of over 239 million people, you can easily define your criteria and reach your audience fast at an affordable cost.

“Optimal Workshop is the best tool for web communication projects. There is no UX toolkit like OptimalWorkshop globally. We are completely satisfied and we absolutely recommend its use in web communication projects with a UX perspective.”

Josep Gonzalbo

“11/10 I always recommend Optimal Workshop. The products are easy to use and effective, and the staff are always helpful and responsive. Top marks from me.”

Melissa Rogerson

“Great product, easy to use and launch a study quickly – great analytical tools that you can leverage in so many ways to gain user insight and design direction!”

Kay Corry Aubrey

“I have used Optimal Workshop for IA content categorisation and found the interactive visualizations truly useful in exploring and assessing a variety of solutions.”

Heather Stark

“Loved it. Easy and intuitive to use.”

Julieta Alonso

“Great piece of software. Easy to use and the data report visualizations make analysis really simple and intuitive.”

Jaywing UX team

“These products have sped up our work immensely, and allowed us to gather much more data. The tools for assessing the results make it really easy (and the outputs look great on reports!).”