Evaluate the findability of your content
Identify where and why people get lost in your content, and fix it. Tree testing helps you evaluate the findability and hierarchy of content on your website, app or intranet. Test, iterate and validate your design decisions to build an intuitive digital experience that’s simple for your users to navigate.
Powerful automated insights
Treejack automatically analyzes all the results for you. Multiple visualization methods – like pie tree and task comparison – make it easy to interpret and share your findings.
Test early and often
Tree testing allows you to test your site structures, categorization and labels before you design a user interface, saving you time and resources. Benchmark your current structure, test proposed structures against your benchmark, and continue to iterate as you discover opportunities for improvement.
Easy and intuitive to use
With Treejack, you can create and launch a user test in days, not weeks, and validate your site navigation rapidly with real human data. The participant experience is seamless and intuitive too, so you can run unmoderated tree tests without needing to be there to guide your participants through the test.
Use tree testing to get your content structure right
Treejack enables you to test how easily your users can find what they’re looking for on your website or app. Gain insight into how people navigate through your site, find pain points, and fix them.
Our tree testing tool helps you to:
- Build your website structure based on data, not assumptions
- Understand where people expect to find things in your site’s structure
- Test which labels and hierarchy make the most sense to your users
Trusted by more than 420,000 customers globally
When you should use tree testing
Tree testing is useful whenever you want to find out if the labelling and structure of information on your website, intranet, or product is easy to understand.
- Working out whether your labels make sense to people
- Validating a proposed change to your structure
- Figuring out where users expect to find something
Tree testing tells you how easily people can find information on your website, and exactly where they get lost.
Tree testing tips and tricks
Even more powerful together
Treejack, our tree testing tool, allows you to test the proposed site structure, categorization and labels and understand where and why people get lost in your content.
The Optimal Workshop suite offers five quantitative and qualitative tools to support your user research journey from beginning to end.