Tree testing

Evaluate the findability of your content


Identify where and why people get lost in your content, and fix it. Tree testing helps you evaluate the findability and hierarchy of content on your website, app or intranet. Test, iterate and validate your design decisions to build an intuitive digital experience that’s simple for your users to navigate.

Powerful automated insights

Treejack automatically analyzes all the results for you. Multiple visualization methods – like pie tree and task comparison – make it easy to interpret and share your findings.

Treejack Tree Test  Pie Tree Results

Test early and often

Tree testing allows you to test your site structures, categorization and labels before you design a user interface, saving you time and resources. Benchmark your current structure, test proposed structures against your benchmark, and continue to iterate as you discover opportunities for improvement.

Treejack Tree Test Results Showing the Success and Failure of a Task.

Easy and intuitive to use

With Treejack, you can create and launch a user test in days, not weeks, and validate your site navigation rapidly with real human data. The participant experience is seamless and intuitive too, so you can run unmoderated tree tests without needing to be there to guide your participants through the test.

Participant View of Treejack Tree-Testing Task

Start tree testing with Treejack today

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Use tree testing to get your content structure right

Treejack enables you to test how easily your users can find what they’re looking for on your website or app. Gain insight into how people navigate through your site, find pain points, and fix them.

Our tree testing tool helps you to:
  • Build your website structure based on data, not assumptions
  • Understand where people expect to find things in your site’s structure
  • Test which labels and hierarchy make the most sense to your users
Two people using a laptop to create a card sort online.

Trusted by more than 420,000 customers globally

When you should use tree testing

Tree testing is useful whenever you want to find out if the labelling and structure of information on your website, intranet, or product is easy to understand.

  • Working out whether your labels make sense to people
  • Validating a proposed change to your structure
  • Figuring out where users expect to find something

Tree testing tells you how easily people can find information on your website, and exactly where they get lost.

Abstract illustration of tree testing

Tree testing tips and tricks

101 guide
101 guide

Learn more about tree testing in our 101 guide

Help center
Help center

Learn how to build, run and analyze your Treejack studies

Explore a demo study
Explore a demo study

Complete a tree test study as a participant and then analyse results

Even more powerful together

Treejack, our tree testing tool, allows you to test the proposed site structure, categorization and labels and understand where and why people get lost in your content.

The Optimal Workshop suite offers five quantitative and qualitative tools to support your user research journey from beginning to end.






Recruit quality participants

Finding the right study participants can be tricky and time-consuming — so leave that to us. With access to over 50 million people worldwide, our recruitment service can connect you with the right participants for your studies.

A single source of truth

All your vital data, all in one place. The Optimal Workshop platform provides a single source of truth for all of your user insights, as well as enabling you to confidently analyze and share your findings.

Endless opportunities

From testing out a new homepage idea to creating brand new digital experiences; building a checkout flow for an ecommerce site to revolutionizing online banking, our customers use the Optimal Workshop platform for just about anything — and you can too.

Start tree testing with Treejack today

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