Tree testing

Build an information architecture that makes sense


Know where and why people get lost in your content, and fix it. Tree testing helps you evaluate the findability of topics on your website. Whether you’re starting fresh or improving your existing website, Treejack is the perfect tool to get the insights you need to build an intuitive information architecture. 

Discover how your audience finds what they’re looking for

Take the guesswork out of your design decisions. Treejack helps you understand where people are currently getting lost and how they expect to look for key information on your website. The easier your website is to navigate, the bigger the likelihood people will come back (which is a win for you).

Participant View of Treejack Tree-Testing Task

Get time back on your side

Get the insights you need, fast. Treejack gives you the option to conduct unmoderated tree tests, saving you time, resources and money. Create and launch your test in no time at all and validate and iterate on designs before you ship any code. 

Treejack Tree Test Results Showing the Success and Failure of a Task.

Powerful insights in seconds

Analyzing your tree test results can be done in seconds — Treejack does it all for you. Back up your recommendations with data from real people, and make it easy to share your study findings with key stakeholders. 

Treejack Tree Test  Pie Tree Results

5 tools, infinite possibilities

The Optimal Workshop suite offers up 5 quantitative and qualitative tools to support your user research journey from beginning to end. 






Recruit quality participants

Finding the right study participants can be tricky and time-consuming — so leave that to us. With access to over 50 million people worldwide, our recruitment service can connect you with the right participants for your studies.

A single source of truth

All your vital data, all in one place. The Optimal Workshop platform provides a single source of truth for all of your user insights, as well as enabling you to confidently analyze and share your findings.

Endless opportunities

From testing out a new homepage idea to creating brand new digital experiences; building a checkout flow for an ecommerce site to revolutionizing online banking, our customers use the Optimal Workshop platform for just about anything — and you can too.

Start tree testing with Treejack today

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Learn more about tree testing

101 guide
101 guide

Learn more about tree testing in our 101 guide

Help center
Help center

Learn how to build, run and analyze your Treejack studies

Explore a demo study
Explore a demo study

Complete a tree test study as a participant and then analyse results