Understand how your users think quickly and easily


Five methods
choose the one you need

No matter the research question, get the answers you need with five different research tools designed to capture qualitative and quantitative insights.

Optimal Workshop screenshot of the studies page displaying the five tools OW provides

You do the research
we’ll handle the analysis

Digging into your data is a breeze with clear visualizations that show you the whole story. Use these vibrant outputs to easily communicate your findings to key stakeholders.

Optimal Workshop screenshot of high level results in tool

Recruitment panel
easy participant recruitment

Use our in-app recruitment panel to recruit with ease, or get in touch about a custom order. Take advantage of our panel of 80 million people to find the right participants for your project.

Screenshot of example demographic information you can recruit with OW recruitment panel

See how our tools can help you do better research

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