User Interviews overview

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Interviews are an exploratory research technique aimed at uncovering people’s thoughts, behaviors, emotions and motivations. When done well, they can be an important source of insight for you and your team, allowing you to create better products and services for your users.

User interviews can be conducted one-on-one with your participant and any number of observers, and as semi or fully-structured sessions that follow a set of predetermined questions.

Why do we interview users?

The goal is to understand your users on a deeper level, leading to more informed decisions. They can help you answer questions such as:

  • Unmet needs or pain points
  • Impressions or opinions
  • Current experiences
  • Thoughts, feelings, or user stories

When should you do user interviews?

  • During discovery and exploration
  • When you need to collect feedback
  • As part of your moderated studies

Pairing user interviews with other studies

Conducting user interviews can act as support for:

  • Usability testing
  • Following up from a survey
  • Information architecture projects
  • Stakeholder interviews

How can Reframer support your user interviews?

Reframer is a qualitative research and analysis tool built specifically for user interviews. 

It helps you:

  • Plan and organize user interview sessions
  • Take notes during interviews
  • Tag your data
  • Analyze your data
  • Collaborate with your team
  • Share data with your team and stakeholders