What is usability testing?

Usability testing is a research technique aimed at evaluating how easy and intuitive something is to use. By testing early and often, you and your team can have confidence that what you’re designing and building makes sense to your users and helps them achieve their goals.

Usability testing involves observing participants as they complete a set of tasks. The goal is to reveal moments of frustration or confusion, identifying potential areas for improvement.

It can help you answer questions like:

  • Can people find the information they need?
  • Can they accomplish their goals?
  • Can people understand the content?
  • Are people getting lost or confused?