Why marketers should care about UX

By Optimal Workshop

Available in PDF

It’s time for marketers to start thinking about UX. By applying the right research methods to the problems you’re trying to solve, you can pull out fantastic insights which you can use to build products and services that meet the needs of your users.

Thanks to the wealth of information about UX research that’s available online, not to mention the array of tools available, marketers can easily take advantage of powerful research methods to supercharge their marketing campaigns and their user insights.