Build better experiences

Optimal Workshop gives you the research methods you need to create user experiences like no other.

5 powerful tools to drive your research


Card sorting

Discover how people conceptualize, group and label ideas with OptimalSort so you can confidently and easily optimize your content structure.

Abstract Image of Card Sorting with OptimalSort

Tree testing

Whether you’re building a new website or improving the structure of your current one, Treejack provides you with the insights you need to build a website structure that works for the people using it.

Abstract Illustration of Tree Testing with Treejack

First-click testing

Get feedback on your designs fast. Chalkmark lets you test design prototypes with users quickly and easily — meaning faster iterations, feedback, and turnaround.

Abstract Illustration of First-Click Testing with Chalkmark

Online surveys

Understand your customers and make informed decisions. Find the right people for your studies and learn from your results with Questions.

Abstract illustration of the online survey method

Qualitative research

Capture all your research notes from user interviews and usability tests within a single source of truth, and make sense of your findings quickly with easy-to-use analysis tools in Reframer.

Abstract Illustration of Qualitative Research with Questions

Want to see our tools in action?

Participant recruitment made easy

Avoid the hassle of recruiting by using our quality-guaranteed recruitment panel.

We offer several demographic filters, additional participant screening, and a customizable participant consent form.

Recruit participants for free through your own website, social channels or mailing list.

Choose from over 80+ languages and from a pool of 80 million participants all over the world.

Analyze your results and gain insights with ease

Combine qualitative and quantitative research methods to get a clearer picture.

See responses as they come in and start identifying patterns in your data as soon as you launch your study.

Easily iterate and compare ideas as many times as you like to find a solution that best meets user needs and business goals.

Share your results with stakeholders and decision makers, and demonstrate ROI by comparing benchmarked results with your tested iterations.

Start building your UX research toolkit now

No credit card required.
Start testing in minutes!

  • Tree testing with Treejack
  • Card sorting with OptimalSort
  • Online surveys with Questions
  • First impressions with Chalkmark
  • Qualitative research with Reframer

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