Gather fast, actionable insights for informed design decisions
Deliver efficient, customer-focused solutions with Optimal Workshop’s multiple testing methods, superior analysis tools and easy participant recruitment.
Support your user research journey from beginning to end
Discover how people conceptualize, group and label information. Quickly gather actionable insights with automated analysis and comprehensive visualizations. Understand users’ mental models so you can build a content structure that’s easy to understand.
Evaluate the findability of your content, and identify where people get lost. Tree testing allows you to test your content structures, categories and labels before you hit the visual design phase, saving time and resources. Whether you’re building something new or improving an existing website or app, use Treejack to make it intuitive for users to navigate.
Learn how well your digital experience matches your users’ expectations. First-click testing measures the usability of your interface based on the actions people reach for first. Get quick answers that enable you to create an interface that’s easy-to-understand.
Capture feedback and opinions from your users with online surveys. Gather easy-to-read results in real-time; and dive deeper by building segments based on any questions in your survey. Enable your team to understand user needs and design digital experiences with empathy.
Collect and tag notes and observations from user interviews and usability tests. Make sense of your qualitative research with the affinity map, or slice and dice your data to discover patterns with the theme builder. Reframer is the end-to-end qualitative research tool for capturing and analyzing data all in one place.
Empower your team to make informed design decisions
Five information architecture tools to build better digital experiences, backed by data from real people.
- Tree testing with Treejack
- Card sorting with OptimalSort
- Online surveys with Questions
- First impressions with Chalkmark
- Qualitative research with Reframer
Already have an account? Log in
Trusted by more than 420,000 customers globally