Testing USPS.com with Optimal Workshop tools by Ashlea McKay
Ashlea provides a step-by-step study of the USPS.com website using Optimal Workshop's tools, and uncovers a number of areas that could enhance the users' experience of this highly-trafficked site. Read on to learn more about using Optimal Workshop's Treejack, OptimalSort, and Chalkmark in a real life scenario and discover how Ashlea maps her route to uncover interesting results.
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Ashlea McKay is a user experience designer (UX), researcher and writer with a background in industrial design. Her experience spans both the public and private sectors and she is an internationally respected industry thought leader and conference speaker. Ashlea loves conducting user research because she learns something new every day and enjoys understanding what makes users tick. Ashlea is also passionate about mentoring and is heavily involved in the UX community at large. She regularly writes articles for well-known UX publications and is the co-founder and voice behind UX advice column, UX Agony Aunt. In her spare time, Ashlea enjoys colouring in and adding to her extensive LEGO collection.