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Tree testing is a usability technique for evaluating the findability of topics in a website. It is done on a simplified version of your site structure – without the influence of navigation aids and visual design.

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Tree Test

Complete tasks by finding items in a tree

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Card sorting is a quick and easy way to find out how people think your content should be organized, so you can design an information architecture, workflow, menu structure or website navigation paths.

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Open Card Sort

Create and name groups in which to sort cards.

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Closed Card Sort

Sort cards into groups which have been predefined.

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Image Card Sort

Sort cards based on image (open, closed, or hybrid).

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First-click testing can help you understand the first impressions, or intuition of your users. Test screenshots and visual designs a get quick feedback on designs before you implement or update them.

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First-Click Test

Complete tasks by clicking where you would first look

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Reframer is a qualitative research tool for capturing observations online and in real time. It's currently in Beta so no demo just yet.

We invite you to signup for free and explore the tool yourself. Do tell us what you think!