Why UX research teams shouldn’t work in silos.
In the spirit of collaborative research, we’ve put our top five key reasons to work together in one place. Why? Well, we want to help you scale your UX research practice, save time and bring your stakeholder and wider organization on that journey with you.
5 ways to ensure your UX research team
doesn’t work in silos
When thinking about how you do research at your organization here are things you should consider when building a cohesive, collaborative and effective team.
Pool your team’s research data
By having everyone using the same set of research tools and using those tools in the same way means standardized processes for setting up and running research projects.
Build from existing research
When it comes to starting a new research project, always look at the tests you’ve run in the past – it’s as important for saving time as it is for consistency, you’ll often be suprised what research has been done before that could inform your next project in a much more meanigful way.
Aim for continuous research
Having all of your research tools, data and analysis work stored together can mean that ongoing, recurring research can happen quicker, smoother, far more reliably and most importantly with consistency.
Lean on your team members
Whether you are a single researcher, or one of 100 in an organization, having the ability to share your research, bring in stakeholders and ask for additional input can be the light in the fire for your UX research.
Socialize your research
Part of the joy of a collaborative, common research platform means that key stakeholders can be brought into projects at different parts of the research workflow. Not only does it mean you can educate your stakeholders on the value of UX research it also provides an opportunity for you to show them how they can do research too.
Putting it into practice with Intuit
Learn more about how Intuit’s design team is using Optimal Workshop to build easier to use products for their customers by focusing on navigation and information architecture.
Optimal Workshop really helps us test at scale. With one of the projects that we were working on recently, we were able to run 600 different tree test studies. And in the process of doing those, we really narrowed in on a direction that we feel confident in launching in product because it could have a really major impact.
Find out how our suite of tools can help you
Some of the world’s most successful organizations use Optimal Workshop to make data-backed decisions to improve their products, websites and apps. Talk to one of our experts to talk about how our products can help make sure your UX team isn’t working in silos.