Optimal Workshop is the intuitive, expert-backed platform built for enterprise research excellence.
From design to analysis, Optimal makes insights effortless.
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Discover how one powerful platform drives exceptional digital experiences. From rapid insights to deep discovery, Optimal gives you everything you need to understand your users and drive business impact.
Our first-click testing, tree testing, and prototype testing tools fit right into your design workflow, so you can get real user feedback and make improvements without missing a beat.
Join forward-thinking organizations who trust Optimal to transform user understanding into business success. See how leading teams use our platform to create exceptional digital experiences.
Transform your UX practice with world-class education and resources. From our industry-leading Value of UX framework to practical courses and engaging events, we're committed to advancing user research excellence.
Master essential research skills through structured learning paths and hands-on workshops designed for every experience level.
Discover how to measure and communicate UX impact with our comprehensive maturity model and assessment tools.
Connect with UX leaders worldwide through our webinar series, virtual events, slack, and collaborative learning opportunities.
I like how simple the platform is - there are a lot of test types that are offered and lots of ways to customize them to your needs. I found the first-click super valuable to my work and would recommend it!
I love how easy it is to set up a test in the Optimal Workshop, and the presentation of test results. I used all the test types available: card sorting, tree testing, and chalkmark, and also reframer to organize my qualitative research notes and observations. All easy to use and efficient. I like that they have an option to buy OW for a month only, so if your research needs are not constant, you don't have to pay for a tool all year long, only when you need it and use it.
The analysis tools are really powerful and the functionalities for card sorting are flexible. I wasn't aware the first time I tried to use it that it supported images in cards and add tooltip descriptions but those options are available which makes it pretty much a complete tool for remote card sorts.
I used the Treejack testing tool by Optimal Workshop to get user feedback during a website redesign to ensure the information architecture was intuitive. It was a great tool with a very easy to use interface. The way the feedback data is organized is very helpful and allows you to see aggregate data as well as how users journeyed through the tasks. It provided great insights into how users were thinking.
If you are a UX designer and want to do usability testing, evaluate design and frame information architecture then you may take this tool and get your work done very easily.
I LOVE almost everything about Optimal Workshop. I think what I like best is the price and pricing structure. It makes it really easy for my organization to pay for what we need when we need it and not watch money go down the drain during some less used times. I also love how easy it is to set up tests. I was fairly new to UX research when I started using the tool and was able to pick up on the tool and the tests very quickly.
Optimal Workshop's qualitative analysis software and intuitive user experience make this a powerful tool in my arsenal as a User Researcher. They have a beautiful and delightful user experience - you can tell they did user research and testing of their product. OW provides a variety of analysis software for every qualitative study that makes interpreting and synthesizing your data a dream.
We are a user research agency and have used Optimal Workshop tools for a number of client projects over the last 10+ years. Whenever we need to do information architecture research, we try to use one or more of their tools. Most often, we start by using Optimal Sort for card sorting and follow it up with one or more rounds of tree testing with Treejack. Ideally but less often, we follow up that up with navigation design testing with Chalkmark.
I really love all of OW tools. I use Reframer the most for all of our user interviews. I love that they keep adding new analysis tools for their tree testing and card sort platforms. For simple surveys their survey tool is great. Another wonderful thing about OW is the information available. So many great resources, best practices and tips for their tools and how to best leverage them.
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From quick studies to enterprise programs, Optimal adapts to your needs. One powerful platform, flexible plans, and the freedom to create exceptional user experiences at any scale.
Dive into our platform, explore our tools, and discover how easy it can be to conduct effective UX research.
