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Take a look at how Treejack will help you to make the right decisions.
Find out just how quick and easy a Treejack survey is to complete.
So you think you have an information architecture that works? A Treejack survey will show you the parts of your IA that work well, and the bits that need more attention.
Tree testing gets answers to questions about which labels work best, whether a structure is too deep and where to put certain types of content. Think of it as analytics for a website you haven't built yet.
Treejack is a pay-as-you-go service. There are no long term commitments.
Go free, go monthly or save hundreds of dollars with an annual - whatever suits you best.
Upload your 'tree' structure
Treejack tests a content hierarchy. Often this is simply the site structure, sitemap or 'tree structure'.
In this example, we are testing the structure of an online groceries website. You can import a structure from an existing website or enter a proposed structure. Do this by laying out the structure in a spreadsheet and pasting it into Treejack.
Set tasks for participants to attempt
Create representative 'find it' type tasks to test the information structure. Find information about a product, an answer to a support question or, in this example, where the soy milk is.
You can assign as many tasks as you want and tell Treejack to only display a certain number to each participant.
Select correct locations for each task
You will have an idea where you think the correct locations for the task are.
By specifying your correct locations, Treejack can present results relative to your measure of success. You can specify as many correct locations as you want for any given task.
Reduce bias with advanced settings
Advanced settings let you randomise tasks in order to account for learning effects.
Another setting lets you display a set number of tasks per participant (say 10) from your total pool of tasks (say 50!).
Lastly, you can tell Treejack to ignore those who skip more than a certain number of tasks.
Invite participation
When you are ready, we generate a survey URL for you to send around or place on your website. Participants don't have to download or install anything - they do it all through an internet browser.
Participants complete each task by clicking through the site structure until they find an item that helps them complete the task.
Get results at a glance
The results online provide a high level overview of results. Approximate findability "scores" are presented for the entire structure and for each task based on three measures:
- Success: Did participants' final selection match yours?
- Speed: How quickly were tasks completed?
- Directness: Was there much backtracking?
Download detailed results to slice and dice
Download the results spreadsheet to get into the nitty gritty. Three tabs provide detailed results:
- Destinations: Shows where participants final destinations were for each task.
- First click: Information about time spent in each top level category.
- Paths: The paths that individual participants took for each task.