Posts in ‘user research’

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97 tags, 37 categories, 172 remote participants: How we’re taming our blog with card sorting

We’re taking you behind the scenes to show you how we’re improving our blog structure using open card sorting.

Teacher taxonomy: What tree testing told us about our website

We provide online resources for K-12 teachers and administrators around the USA, so getting our information architecture right is an artform. Here’s how tree testing helped.

Baby, You Can Park My Car: A vehicular taxonomy mystery

I recently moved desks at work and found myself lucky enough to score a window seat (yay!). The view is a pleasure, but an extra joy was the research question it sparked in my mind within a few days of moving. My new desk overlooks a large open air car park (200+ spaces) in the heart of the busy Canberra CBD.…

Thanksgiving, Chalkmark, and the biggest Turkey: Study findings

We created and ran a Chalkmark study with a Thanksgiving theme. Read the ridiculous key findings, participate in the fun study, or check out the live results.

From Exposition to Resolution: Looking at User Experience as a Narrative Arc

Chad Haefele explores the relationship between crafting a user experience and storytelling, and engages with ideas from UX storymapping experts Donna Lichaw and Lis Hubert.

Can remote tree testing predict moderated results? A fascinating study by a UX expert

When choosing online research tools, it helps to have confidence that the data produced by the tool will do a reasonable job of predicting what will be found using moderated usability testing — the gold standard of usability research. Recently, we were able to focus on whether remote tree testing could predict the results of moderated studies — and it turns out it can.

UX Design in practise — upcoming ebook analyzes Yelp’s desktop website

We’re collaborating on an ebook about the UX Design Process. It’ll be a great chance to see our tools in practise, and to learn how to connect the dots between research and design.

Moderated Card Sorts VS Online Card Sorts — why you need both

Have you ever suggested doing an online card sort and been told no ‘because the conversation in the room is the most valuable part of a card sort’? I have. Repeatedly. I decided it was time someone actually tested that theory. So when the opportunity came up at work, I jumped on the chance to run this experiment. My research task…

Chalkmark rolls out a new animation video

We would like to welcome you to the new Pixar production (not true), directed by Steven Spielberg (not true) and starring Sarah Jessica Parker (also not true) in this year’s awesome blockbuster — First Click Testing with Chalkmark. Treejack and OptimalSort had their fun getting animated last year. Now, it’s Chalkmark’s turn for some colorful love. Let us know what you think…

Are users always right? Well. It’s complicated

About six months ago, I came across an interesting question on Stack Exchange headlined ‘Should you concede to user demands that are clearly inferior?’ It’s stuck in my mind ever since.