Posts in ‘user research’


Are users always right? Well. It’s complicated

About six months ago, I came across an interesting question on Stack Exchange headlined ‘Should you concede to user demands that are clearly inferior?’ It’s stuck in my mind ever since.

Some UX and design gloriousness from the web

Out of the heaving mass of compelling content that is the web, some blogs, sites, and apps push us towards new ways of thinking, or amuse us with their original perspective. Here’s three pieces we’ve come across lately, for your entertainment and education.

User research and agile squadification at Trade Me

Hi, I’m Martin. I work as a UX researcher at Trade Me having left Optimal Experience (Optimal Workshop’s sister company) last year. For those of you who don’t know, Trade Me is New Zealand’s largest online auction site that also lists real estate to buy and rent, cars to buy, jobs listings, travel accommodation and quite a few other things besides. Over three…

Congratulations you guys! Optimal Experience joins PwC

Optimal Experience, our beloved user experience consultancy sister company, has been acquired by the multinational professional services firm PwC. Woohoo!

What you want to see in an intranet

After attending Intranets2014 in Sydney and returning with a new understanding about the importance of a great intranet, we wanted to explore the topic further. So we ran a competition asking ‘What makes a good intranet?’ Here’s a brief summary of the common threads in the entries we received. Designed for real people Intranets should be designed with ‘a solid focus on…