Posts in ‘user research’

kiki1

User research and agile squadification at Trade Me

Hi, I’m Martin. I work as a UX researcher at Trade Me having left Optimal Experience (Optimal Workshop’s sister company) last year. For those of you who don’t know, Trade Me is New Zealand’s largest online auction site that also lists real estate to buy and rent, cars to buy, jobs listings, travel accommodation and quite a few other things besides. Over three…

Congratulations you guys! Optimal Experience joins PwC

Optimal Experience, our beloved user experience consultancy sister company, has been acquired by the multinational professional services firm PwC. Woohoo!

What you want to see in an intranet

After attending Intranets2014 in Sydney and returning with a new understanding about the importance of a great intranet, we wanted to explore the topic further. So we ran a competition asking ‘What makes a good intranet?’ Here’s a brief summary of the common threads in the entries we received. Designed for real people Intranets should be designed with ‘a solid focus on…

Participant recruitment made easy and fast

Today we have an exciting new feature to announce. It’s probably the most requested feature of all time for us. And it’s finally here. You can now recruit survey participants through Optimal Workshop Cue applause and celebratory bells! No more haggling to get a banner on your homepage or a spot in a newsletter. No more gnashing of teeth as…

Meow! Check out these CATegories from our CatSort survey

We may not have discovered the secret to eternal youth, or a solution to climate change, or…well, anything of any value at all to anyone. But at least we’ve gained some insight into how people intuitively group cats. And that’s what you’re here to find out, right? We recently ran an OptimalSort cat pictures survey. For a card sort, any number of…