Posts in ‘tools’

Thanksgiving, Chalkmark, and the biggest Turkey: Study findings

We created and ran a Chalkmark study with a Thanksgiving theme. Read the ridiculous key findings, participate in the fun study, or check out the live results.

UX Design in practise — upcoming ebook analyzes Yelp’s desktop website

We’re collaborating on an ebook about the UX Design Process. It’ll be a great chance to see our tools in practise, and to learn how to connect the dots between research and design.

Development update from Optimal Workshop (we think you’ll love it)

You may have noticed we’ve been gradually rolling out design and usability improvements over the past couple of months. Most notably, Chalkmark has a new image uploader and Treejack has a new tree editor. What you won’t have seen are the huge, behind-the-scenes changes that have been taking place at the same time. We’re actually in the midst of making…

Chalkmark rolls out a new animation video

We would like to welcome you to the new Pixar production (not true), directed by Steven Spielberg (not true) and starring Sarah Jessica Parker (also not true) in this year’s awesome blockbuster — First Click Testing with Chalkmark. Treejack and OptimalSort had their fun getting animated last year. Now, it’s Chalkmark’s turn for some colorful love. Let us know what you think…

Our knowledge base sprint has begun — watch this space

You may have noticed that a lot has changed recently in the Optimal Workshop suite. New features, bug fixes, usability improvements and lipstick galore. To complement this exciting progress, we’re making a big effort this week to update and expand the content in our Knowledge Base. This is part of our broader content strategy that’s focused on making things easy for anyone…

Participant recruitment made easy and fast

Today we have an exciting new feature to announce. It’s probably the most requested feature of all time for us. And it’s finally here. You can now recruit survey participants through Optimal Workshop Cue applause and celebratory bells! No more haggling to get a banner on your homepage or a spot in a newsletter. No more gnashing of teeth as…

Meow! Check out these CATegories from our CatSort survey

We may not have discovered the secret to eternal youth, or a solution to climate change, or…well, anything of any value at all to anyone. But at least we’ve gained some insight into how people intuitively group cats. And that’s what you’re here to find out, right? We recently ran an OptimalSort cat pictures survey. For a card sort, any number of…

How to Spot and Destroy Evil Attractors in Your Tree (Part 1)

Dave O’Brien from Optimal Experience talks us through how to identify evil attractors in ours tree tests — and how we can fix them.

The Taxonomy of Cats — Take the survey and see the results

We’re running an OptimalSort survey to find out how you, the web-reading public, will categorize cats. Take part and watch the results unfold…

Your first impressions of our new Chalkmark design

Within seconds, people form opinions on you based on your appearance, your body language, your demeanour, and even your shiny shoes. You can’t deny that you do the same — we all pre-evaluate in some way. The smallest of changes in your appearance can transform how people view you for the first time. Change those pink chinos to blue jeans…