Posts in ‘reviews’

Your first impressions of our new Chalkmark design

Within seconds, people form opinions on you based on your appearance, your body language, your demeanour, and even your shiny shoes. You can’t deny that you do the same — we all pre-evaluate in some way. The smallest of changes in your appearance can transform how people view you for the first time. Change those pink chinos to blue jeans…

Auditing the IRS With Treejack

Every year, the date April 15th strikes dread into the hearts of red-blooded Americans everywhere. Yes, folks, it’s the only other certain thing in life, besides death; it’s Tax Day. To shine a bit of light on an otherwise depressing topic, I thought it would be interesting to see how the public-facing website of the U.S. Internal Revenue Service would…

TV Interface testing with Chalkmark

Testing websites and intranets is a common practice when using the Optimal Workshop tools. But as you may know, we can apply these tools to places outside desktop computers, tablets and phones. To show you how we can expand the testing canvas into other mediums, I decided to use Chalkmark (first-click testing tool), to compare the TV Interfaces of three major…

Comparing Open and Hybrid Card Sorts with Tripadvisor.com

Millions of young people across the US and Canada are gearing up for the fun-filled week called Spring Break. Traditionally coeds flock to sun-drenched beach and tropical destinations, like Daytona Beach or Panama City, but others might be looking for slightly less overpopulated and more exotic locales, such as Egypt or Bali. Major travel sites like Expedia or Travelocity are…

First click test for Saint Patrick’s Day

For St. Patrick’s Day 2014, we decided to create a fun and quick first click test using Chalkmark. The objective was to test your geographical knowledge of Ireland and Optimal Workshop. We created 4 tasks and we promoted our survey on Twitter 3 days ago. We received 46 completed surveys. You can check out the live survey here if you…