Posts in ‘Treejack’


Teacher taxonomy: What tree testing told us about our website

We provide online resources for K-12 teachers and administrators around the USA, so getting our information architecture right is an artform. Here’s how tree testing helped.

A Matter of Life and Death: Finding content on Manchester United’s website

Justin ran a tree test on a popular sporting team’s website. Here’s what he discovered.

Can remote tree testing predict moderated results? A fascinating study by a UX expert

When choosing online research tools, it helps to have confidence that the data produced by the tool will do a reasonable job of predicting what will be found using moderated usability testing — the gold standard of usability research. Recently, we were able to focus on whether remote tree testing could predict the results of moderated studies — and it turns out it can.

Development update from Optimal Workshop (we think you’ll love it)

You may have noticed we’ve been gradually rolling out design and usability improvements over the past couple of months. Most notably, Chalkmark has a new image uploader and Treejack has a new tree editor. What you won’t have seen are the huge, behind-the-scenes changes that have been taking place at the same time. We’re actually in the midst of making…

How to Spot and Destroy Evil Attractors in Your Tree (Part 1)

Dave O’Brien from Optimal Experience talks us through how to identify evil attractors in ours tree tests — and how we can fix them.

Selling your design recommendations to clients and colleagues

If you’ve ever presented design findings or recommendations to clients or colleagues, then perhaps you’ve heard them say: “We don’t have the budget or resources for those improvements.” “The new executive project has higher priority.” “Let’s postpone that to Phase 2.” As an information architect, I‘ve presented recommendations many times. And I’ve crashed and burned more than once by doing…

Auditing the IRS With Treejack

Every year, the date April 15th strikes dread into the hearts of red-blooded Americans everywhere. Yes, folks, it’s the only other certain thing in life, besides death; it’s Tax Day. To shine a bit of light on an otherwise depressing topic, I thought it would be interesting to see how the public-facing website of the U.S. Internal Revenue Service would…

Optimal Workshop welcomes WebSort and PlainFrame users!

Today we have exciting and emotional news. Optimal Workshop has acquired WebSort and PlainFrame, two tools for card sorting and tree testing respectively. We’re really excited to be welcoming so many new users to Optimal Workshop on one day. Welcome! On Monday the 3rd of March, we will retire the WebSort and PlainFrame UIs—everyone will be upgraded to Optimal Workshop.…

Hold the Mayo: Tree-testing the Mayo Clinic website

For World Usability Day 2013’s theme of healthcare, we continue our look at the findability of  prominent healthcare websites. This time we look at the world-famous Mayo Clinic: Just as we did for the World Health Organization (WHO), we ran a tree test of the Mayo Clinic’s website, to get a quick measure of the site’s organization and labeling. We…

Find WHO? Tree-testing the World Health Organization

The theme of World Usability Day 2013 is healthcare, so we thought it would be useful (and fun) to test the findability of a few prominent healthcare websites.   In this article, we’ll look at the results of a tree test on the website of the World Health Organization (WHO). While this is not a comprehensive study of the site’s…