Posts in ‘Chalkmark’

Your first impressions of our new Chalkmark design

Within seconds, people form opinions on you based on your appearance, your body language, your demeanour, and even your shiny shoes. You can’t deny that you do the same — we all pre-evaluate in some way. The smallest of changes in your appearance can transform how people view you for the first time. Change those pink chinos to blue jeans…

TV Interface testing with Chalkmark

Testing websites and intranets is a common practice when using the Optimal Workshop tools. But as you may know, we can apply these tools to places outside desktop computers, tablets and phones. To show you how we can expand the testing canvas into other mediums, I decided to use Chalkmark (first-click testing tool), to compare the TV Interfaces of three major…

First click test for Saint Patrick’s Day

For St. Patrick’s Day 2014, we decided to create a fun and quick first click test using Chalkmark. The objective was to test your geographical knowledge of Ireland and Optimal Workshop. We created 4 tasks and we promoted our survey on Twitter 3 days ago. We received 46 completed surveys. You can check out the live survey here if you…

UX in New Zealand with Richard Douglass

When we mention we’re headquartered in New Zealand, we typically get one of the following responses: 1. Lord of the Rings right? I heard it’s beautiful down there. (Yes, it is thanks) 2. Isn’t that like close to Australia? (Yes. Just a three-hour flight away) 3. I’d love to go there one day. Recently, UX consultant Richard Douglass got the…

Validating personas using Chalkmark

Recently we used simple Chalkmark surveys to gather data to refine the Optimal Workshop personas. While Chalkmark was never designed for this specific purpose, it worked well. We were able to test our ideas and develop new theories about how you all behave. Here is what we did. We developed theories about our personas. We segmented our database according to…