Posts in ‘Optimal Workshop’

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A Matter of Life and Death: Finding content on Manchester United’s website

“Some people believe football is a matter of life and death. I am very disappointed with that attitude. I can assure you it is much, much more important than that.” Bill Shankly I work for a company stacked to the rafters with Manchester United fans, so starting a blog with a quote from a Liverpool legend already puts me on…

Tree testing and card sorting Yelp’s support content

We recently ran a study on Yelp’s desktop website as part of a redesign exercise for an ebook, and our eye was caught by one of Yelp’s support sites. We thought it would be fun — yes, fun — to run a tree test and an open card sort on the site’s information architecture, and write about our objectives and findings. Check them out!

Thanksgiving, Chalkmark, and the biggest Turkey: Study findings

We created and ran a Chalkmark study with a Thanksgiving theme. Read the ridiculous key findings, participate in the fun study, or check out the live results.

Can remote tree testing predict moderated results? A fascinating study by a UX expert

When choosing online research tools, it helps to have confidence that the data produced by the tool will do a reasonable job of predicting what will be found using moderated usability testing — the gold standard of usability research. Recently, we were able to focus on whether remote tree testing could predict the results of moderated studies — and it turns out it can.

Moderated Card Sorts VS Online Card Sorts — why you need both

Have you ever suggested doing an online card sort and been told no ‘because the conversation in the room is the most valuable part of a card sort’? I have. Repeatedly. I decided it was time someone actually tested that theory. So when the opportunity came up at work, I jumped on the chance to run this experiment. My research task…

Development update from Optimal Workshop (we think you’ll love it)

You may have noticed we’ve been gradually rolling out design and usability improvements over the past couple of months. Most notably, Chalkmark has a new image uploader and Treejack has a new tree editor. What you won’t have seen are the huge, behind-the-scenes changes that have been taking place at the same time. We’re actually in the midst of making…

Chalkmark rolls out a new animation video

We would like to welcome you to the new Pixar production (not true), directed by Steven Spielberg (not true) and starring Sarah Jessica Parker (also not true) in this year’s awesome blockbuster — First Click Testing with Chalkmark. Treejack and OptimalSort had their fun getting animated last year. Now, it’s Chalkmark’s turn for some colorful love. Let us know what you think…

Our knowledge base sprint has begun — watch this space

You may have noticed that a lot has changed recently in the Optimal Workshop suite. New features, bug fixes, usability improvements and lipstick galore. To complement this exciting progress, we’re making a big effort this week to update and expand the content in our Knowledge Base. This is part of our broader content strategy that’s focused on making things easy for anyone…

Meow! Check out these CATegories from our CatSort survey

We may not have discovered the secret to eternal youth, or a solution to climate change, or…well, anything of any value at all to anyone. But at least we’ve gained some insight into how people intuitively group cats. And that’s what you’re here to find out, right? We recently ran an OptimalSort cat pictures survey. For a card sort, any number of…

My realisations about intranets from attending Intranets2014

I have to admit, I had pretty low expectations for this intranets conference. I’m not even sure why. I should have stopped to think about it. It may have been a preconception that it would inadvertently end up being a big SharePoint tutorial. Or that intranets are boring. Anyway, whatever it was, I was wrong. Intranets are quite amazing. I…