Optimal Workshop

Welcome to "Optimal Workshop" articles.

All the latest and greatest from the team. Find out the what, why, and how of product design and company culture at Optimal Workshop.

  • Treejack takes a trip with American Airlines
  • With 57% of all travel reservations made online, airlines need to ensure their digital channels are delivering a great user experience. The only way to find out exactly how well they are doing this is to test it.
  • How to do an A/B test
  • Ever wanted to make a change to part of your site but don't know if it will perform better? A/B testing can help you figure this out.
  • A short guide to personas
  • Are you thinking of using personas? Read on to understand what they are, the process for making them and how to use our very own Chalkmark to validate them.

  • Correct areas for Chalkmark
  • We've been implementing new improvements across our tools. One of the latest to come is the ability to set correct areas for Chalkmark. Check out how you can access this feature for new and existing surveys.
  • Post-task questions for Treejack and Chalkmark
  • You can now set specific task-related questions for both Treejack and Chalkmark. This is a great way to dive deeper in the minds of all of your participants. Check out how to use this new feature here!
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