Posts in ‘Optimal Workshop’

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Six ways to run closed card sorts like a boss

Closed card sorting is a versatile research technique with virtually limitless application, and we thought it was time someone sung its praises from the skies. So here’s a post that suggests a few ways you can use it to find out cool stuff about your customers, your teams, your products, and your ideas. A quick word on how closed card…

97 tags, 37 categories, 172 remote participants: How we’re taming our blog with card sorting

We’re taking you behind the scenes to show you how we’re improving our blog structure using open card sorting.

100s of resources, a discerning audience, and a brand new IA: How open card sorting saved the day

We’ve got lots of useful resources to share with the many hardworking school administrators in the USA and beyond, and we want to create a taxonomy that’s intuitive and easy to navigate. Here’s how open card sorting set us off in the right direction.

Researching the researchers and designing for designers

I’ve been working on a few experience design projects at Optimal Workshop since last year. Here’s a glimpse into what I’ve done.

Teacher taxonomy: What tree testing told us about our website

We provide online resources for K-12 teachers and administrators around the USA, so getting our information architecture right is an artform. Here’s how tree testing helped.

Baby, You Can Park My Car: A vehicular taxonomy mystery

I recently moved desks at work and found myself lucky enough to score a window seat (yay!). The view is a pleasure, but an extra joy was the research question it sparked in my mind within a few days of moving. My new desk overlooks a large open air car park (200+ spaces) in the heart of the busy Canberra CBD.…

A Matter of Life and Death: Finding content on Manchester United’s website

Justin ran a tree test on a popular sporting team’s website. Here’s what he discovered.

Tree testing and card sorting Yelp’s support content

We recently ran a study on Yelp’s desktop website as part of a redesign exercise for an ebook, and our eye was caught by one of Yelp’s support sites. We thought it would be fun — yes, fun — to run a tree test and an open card sort on the site’s information architecture, and write about our objectives and findings. Check them out!

Thanksgiving, Chalkmark, and the biggest Turkey: Study findings

We created and ran a Chalkmark study with a Thanksgiving theme. Read the ridiculous key findings, participate in the fun study, or check out the live results.

Can remote tree testing predict moderated results? A fascinating study by a UX expert

When choosing online research tools, it helps to have confidence that the data produced by the tool will do a reasonable job of predicting what will be found using moderated usability testing — the gold standard of usability research. Recently, we were able to focus on whether remote tree testing could predict the results of moderated studies — and it turns out it can.