‘Optimal Workshop’ Category
Participant Experience Makeover
New OptimalSort! Over the past few months we have completely overhauled the participant experience for OptimalSort. Those in the know may have noticed that a beta version has been available for opt-in for a few months. Today I am excited… Read More »
We want to pay you!
One of the golden rules of business is to make it easy for your customers to deal with you. This really is what we at Optimal Workshop are all about, I guess. I mean this both in terms of the… Read More »
How to pick cards for card sorting
People often ask about what to put on their cards to get the best results from a card sort with OptimalSort. We have some guidelines we use for our own card sorting activities. So here they are: Guidelines: Be consistent… Read More »
New: Tree Coverage Graph
You’re almost ready to test your IA. You’ve already done a little user research. You’ve brainstormed with your team and consulted a range of stakeholders. You’ve even reviewed your analytics and tried to derive what people were trying to achieve… Read More »
Tree testing won’t predict the impact of visual design and that’s the beauty of it.
By separating concerns and focusing our research we can be more confident in our decisions. By tree testing before moving onto visual design and content writing we can be sure of our taxonomy and content hierarchy saving us from unnecessary… Read More »