Optimal Workshop


Welcome to "Optimal Workshop" articles.

All the latest and greatest from the team. Find out the what, why, and how of product design and company culture at Optimal Workshop.

 
  • Business analysis and the politics of design
  • There can be a lot of conflict between experience designers and business analysts. Fortunately Cornelius Rachieru explains how to create a harmony between the two before his UX New Zealand 2016 presentation.
  • Bots are here…. but don’t be afraid
  • Bots are becoming the new apps. As they get more and more popular, we need to start thinking of the future. Diego Cibils explains his thoughts on the future of bots before his talk at UX New Zealand 2016.
  • The design for emerging technologies
  • New types of technology keep appearing as time goes on. But how do you design for something that hasn't got a market yet? Blippar UX Design Leads Carina Ngai and David Montero explain before their UX New Zealand 2016 presentation.
  • UX Yoga – Or how to do UX in an agile world
  • The Agile methodology has been widely adopted in businesses the world over. But what happens when Agile and UX collide? Natalie Kerschner explains how UX and Agile work together.
  • What is Speculative Design?
  • Phil Balagtas, senior staff designer at GE Aviation, shares his thoughts and feelings on speculative design ahead of his presentation at UX New Zealand 2016.
  • Understanding a museum’s digital audience
  • How important are personas to UX design? Lana Gibson, from Lanalytics, discusses how she used data and personas to redesign the Te Papa website ahead of her UX New Zealand 2016 presentation.
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