Welcome to "Optimal Workshop" articles.
All the latest and greatest from the team. Find out the what, why, and how of product design and company culture at Optimal Workshop.
- Qualitative Research Methods
- Interested in qualitative research methods but don’t know where to start? This article gives you a solid introduction with practical tips, definitions, and a look at our qualitative research software tool, Reframer.
- All grown up: what first-click testing can teach us about an enterprise
- Large enterprises are wonderfully complex creatures. They change organically over time. They get together; they break up—sometimes amicably, but not always; they make new friends; they spawn smaller companies; they rebrand themselves...
- Nailing the Reframer ‘capture’ experience
- Getting your tagging right in a Reframer project will lead to higher quality data. Here's a new feature to help you get it right.
- You can now gather data on card order in OptimalSort
- Want to find out the order your participants sort cards into in OptimalSort? Excellent. Because now you can.
- The story of ConceptCodify from its founder
- We've welcomed ConceptCodify users onto our OptimalSort platform. Here's the what and the why.
- Reframer strikes a chord … diagram
- I've created two new data visualizations for exploring trends in your research observations with Reframer.
- We’ve updated our Terms of Service
- Here's a quick overview of what's changed.
- “Could I A/B test two content structures with Treejack?!”
- Do you have 2+ variations of an information architecture and can't choose which is best? Tree testing might become your new favorite tool for fast, effective A/B testing.
- A sparkly new user interface for your participants
- We've been improving the UI features of Treejack, OptimalSort, and Chalkmark, and in this post our designer Matt shows you a few befores-and-afters.
- “What books do you recommend on quantitative analysis of user tests?”
- This time I thought I'd hand it over to one of my UX buddies at Optimal Workshop to answer. So here's Matt with a couple of great recommendations — on video!
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