Optimal Workshop

Welcome to "Optimal Workshop" articles.

All the latest and greatest from the team. Find out the what, why, and how of product design and company culture at Optimal Workshop.

  • Calling all researchers and designers!
  • At Optimal Workshop, we love helping all the researchers and designers in our community. If you'd like to take part in doing this too, submit a chapter to our upcoming ebook on user interview best practices.
  • Introducing participant screening
  • Participant screening questions have been released on Bleeding Edge. Read on to find out how to use them, and why you should include them in your studies.
  • Treejack takes a trip with American Airlines
  • With 57% of all travel reservations made online, airlines need to ensure their digital channels are delivering a great user experience. The only way to find out exactly how well they are doing this is to test it.
  • How to do an A/B test
  • Ever wanted to make a change to part of your site but don't know if it will perform better? A/B testing can help you figure this out.
  • A short guide to personas
  • Are you thinking of using personas? Read on to understand what they are, the process for making them and how to use our very own Chalkmark to validate them.

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