‘marketing’ Category
Quantifying the value of UX design – the interactive infographic
I was raised to believe that when you lost time you could never get it back. Time’s pretty precious. It’s the currency we spend to get things done. Seems to me, more often than not, things end up taking more… Read More »
UX in New Zealand with Richard Douglass
When we mention we’re headquartered in New Zealand, we typically get one of the following responses: 1. Lord of the Rings right? I heard it’s beautiful down there. (Yes, it is thanks) 2. Isn’t that like close to Australia? (Yes.… Read More »
Lying to yourself
Recently we observed a participant in usability testing fail most of the tasks we set him. Surprisingly, when we asked him if he found anything difficult he responded, “No, not at all. BrandX.com is the best!”. This is not uncommon. In… Read More »
Card sorting Q&A discussion with Donna Spencer next Friday
Each month we host an hour long question and answer session with Donna Spencer, author of the book “Card Sorting: Defining Usable Categories“. This is an opportunity for you to bring your tricky questions to the (virtual) table and also… Read More »
Buying you the drinks at the UPA conference in Portland
Steve, Sam and Trent will be at the UPA 2009 conference in Portland from Monday 8th June. We will be exhibiting at UPA, so drop by (booth 5) to say hello. Mention this post, and we will even buy you… Read More »