Posts in ‘marketing’

Contracts

User Testing — 7 ways to step up your freelance game

As a freelancer building websites, you’ve probably worked with clients who have resisted the idea of user testing. Read on to find out ways to bring user testing into the conversation from the start.

Selling your design recommendations to clients and colleagues

If you’ve ever presented design findings or recommendations to clients or colleagues, then perhaps you’ve heard them say: “We don’t have the budget or resources for those improvements.” “The new executive project has higher priority.” “Let’s postpone that to Phase 2.” As an information architect, I‘ve presented recommendations many times. And I’ve crashed and burned more than once by doing…

World Usability Day 2013

Today, we are thrilled to celebrate World Usability Day 2013 (WUD) with a special research feature and a promotion: Firstly, we have invited an experienced UX professional to review the site structure of two popular healthcare websites: The Mayo Clinic and WHO. Secondly, we’re offering you a 7 day only discount on The Optimal Workshop Suite. I hear a few people…

UX Community and SaaS Marketing Ninja

I still remember the day we flicked the switch and released OptimalSort into the wild way back in 2007. It was an exhilarating and nerve racking moment in my life – would anyone actually use it? Does anyone else geek out to this stuff? Well, it turns out that a lot of people geek out to quantitative user research tools…

Quantifying the value of UX design – the interactive infographic

I was raised to believe that when you lost time you could never get it back. Time’s pretty precious. It’s the currency we spend to get things done. Seems to me, more often than not, things end up taking more time than expected. I’ve produced an interactive infographic to celebrate World Usability Day 2012 that illustrates how UX designers around…