Posts in ‘marketing’

Contracts

User Testing — 7 ways to step up your freelance game

As a freelancer building websites, you’ve probably worked with clients who have resisted the idea of user testing. Read on to find out ways to bring user testing into the conversation from the start.

Selling your design recommendations to clients and colleagues

If you’ve ever presented design findings or recommendations to clients or colleagues, then perhaps you’ve heard them say: “We don’t have the budget or resources for those improvements.” “The new executive project has higher priority.” “Let’s postpone that to Phase 2.” As an information architect, I‘ve presented recommendations many times. And I’ve crashed and burned more than once by doing…

World Usability Day 2013

Today, we are thrilled to celebrate World Usability Day 2013 (WUD) with a special research feature and a promotion: Firstly, we have invited an experienced UX professional to review the site structure of two popular healthcare websites: The Mayo Clinic and WHO. Secondly, we’re offering you a 7 day only discount on The Optimal Workshop Suite. I hear a few people…

UX Community and SaaS Marketing Ninja

I still remember the day we flicked the switch and released OptimalSort into the wild way back in 2007. It was an exhilarating and nerve racking moment in my life – would anyone actually use it? Does anyone else geek out to this stuff? Well, it turns out that a lot of people geek out to quantitative user research tools…

Quantifying the value of UX design – the interactive infographic

I was raised to believe that when you lost time you could never get it back. Time’s pretty precious. It’s the currency we spend to get things done. Seems to me, more often than not, things end up taking more time than expected. I’ve produced an interactive infographic to celebrate World Usability Day 2012 that illustrates how UX designers around…

UX in New Zealand with Richard Douglass

When we mention we’re headquartered in New Zealand, we typically get one of the following responses: 1. Lord of the Rings right? I heard it’s beautiful down there. (Yes, it is thanks) 2. Isn’t that like close to Australia? (Yes. Just a three-hour flight away) 3. I’d love to go there one day. Recently, UX consultant Richard Douglass got the…

Lying to yourself

Recently we observed a participant in usability testing fail most of the tasks we set him. Surprisingly, when we asked him if he found anything difficult he responded, “No, not at all. BrandX.com is the best!”. This is not uncommon. In another recent usability test we ran, many participants attributed mistakes to some fault of their own instead of embracing the…

Card sorting Q&A discussion with Donna Spencer next Friday

Each month we host an hour long question and answer session with Donna Spencer, author of the book “Card Sorting: Defining Usable Categories“. This is an opportunity for you to bring your tricky questions to the (virtual) table and also share advice with other Optimal Workshop customers.  It’s free to join in the discussion and all you need is a…

Buying you the drinks at the UPA conference in Portland

Steve, Sam and Trent will be at the UPA 2009 conference in Portland from Monday 8th June. We will be exhibiting at UPA, so drop by (booth 5) to say hello. Mention this post, and we will even buy you a drink! Hope to see many of you there in a few days time.

Strategies to get UX work funded

Client loyalty expert Andrew Sobel recently put out a newsletter on “18 strategies to get funded“. This got us thinking about how to apply the strategies to selling user experience work in a tough economic climate.  Here are some of our highlights: Redefine the issue so that it attracts the necessary funds. Are we trying to pitch for usability or…