Posts in ‘information architecture’

moderated-vs-online

Moderated Card Sorts VS Online Card Sorts — why you need both

Have you ever suggested doing an online card sort and been told no ‘because the conversation in the room is the most valuable part of a card sort’? I have. Repeatedly. I decided it was time someone actually tested that theory. So when the opportunity came up at work, I jumped on the chance to run this experiment. My research task…

Our knowledge base sprint has begun — watch this space

You may have noticed that a lot has changed recently in the Optimal Workshop suite. New features, bug fixes, usability improvements and lipstick galore. To complement this exciting progress, we’re making a big effort this week to update and expand the content in our Knowledge Base. This is part of our broader content strategy that’s focused on making things easy for anyone…

The UX language debate — why it’s not a bad thing

Do you call yourself a UX Designer — or does the term make you recoil? The debate about what to call ourselves is fraught and ongoing. But this doesn’t mean it’s a bad thing.

Participant recruitment made easy and fast

Today we have an exciting new feature to announce. It’s probably the most requested feature of all time for us. And it’s finally here. You can now recruit survey participants through Optimal Workshop Cue applause and celebratory bells! No more haggling to get a banner on your homepage or a spot in a newsletter. No more gnashing of teeth as…

Meow! Check out these CATegories from our CatSort survey

We may not have discovered the secret to eternal youth, or a solution to climate change, or…well, anything of any value at all to anyone. But at least we’ve gained some insight into how people intuitively group cats. And that’s what you’re here to find out, right? We recently ran an OptimalSort cat pictures survey. For a card sort, any number of…