Optimal Workshop

People often ask about what to put on their cards to get the best results from a card sort with OptimalSort. We have some guidelines we use for our own card sorting activities. So here they are: Guidelines: Be consistent… Read More »

You’re almost ready to test your IA. You’ve already done a little user research. You’ve brainstormed with your team and consulted a range of stakeholders. You’ve even reviewed your analytics and tried to derive what people were trying to achieve… Read More »

By separating concerns and focusing our research we can be more confident in our decisions. By tree testing before moving onto visual design and content writing we can be sure of our taxonomy and content hierarchy saving us from unnecessary… Read More »

Richard Douglass, principal of Ohio-based UX consultancy Improved Usability, has written a blog post about a recent site redesign project using Treejack. Excerpt: “…we were able to deliver a comprehensive set of findings 
and recommendations to help inform the redesign effort.… Read More »

I was raised to believe that when you lost time you could never get it back. Time’s pretty precious. It’s the currency we spend to get things done. Seems to me, more often than not, things end up taking more… Read More »