‘design’ Category
Tree testing won’t predict the impact of visual design and that’s the beauty of it.
By separating concerns and focusing our research we can be more confident in our decisions. By tree testing before moving onto visual design and content writing we can be sure of our taxonomy and content hierarchy saving us from unnecessary… Read More »
A case study: Heuristic review and tree test informs a redesign
Richard Douglass, principal of Ohio-based UX consultancy Improved Usability, has written a blog post about a recent site redesign project using Treejack. Excerpt: “…we were able to deliver a comprehensive set of findings
and recommendations to help inform the redesign effort.… Read More »
UX in New Zealand with Richard Douglass
When we mention we’re headquartered in New Zealand, we typically get one of the following responses: 1. Lord of the Rings right? I heard it’s beautiful down there. (Yes, it is thanks) 2. Isn’t that like close to Australia? (Yes.… Read More »
Validating personas using Chalkmark
Recently we used simple Chalkmark surveys to gather data to refine the Optimal Workshop personas. While Chalkmark was never designed for this specific purpose, it worked well. We were able to test our ideas and develop new theories about how… Read More »
7 reasons for crappy web content
We’ve been thinking a bit about content recently, so in a casual email to Donna Spencer, we asked her… “So why do people end up with crappy web content?” This is her most excellent response. Of course, this is easy… Read More »