Posts in ‘design’

amusement ux

Designing for delight in the industry of fun: My story and observations

I’ve been fortunate to work in the amusement industry as the owner of a digital UX design company called Thrill & Create. Here is my story of how I got to do this kind of work, and my observations as a UX practitioner in this market.

How we used card sorting to design a Style Guide for web developers and UX designers

At Wynyard, we’re bringing UX to the frontline of our product teams. One of our first steps towards UX integration is to create UX style guide that our web developers and designers can look to for styling, components and patterns. Here’s how we used card sorting as part of this project.

Teacher taxonomy: What tree testing told us about our website

We provide online resources for K-12 teachers and administrators around the USA, so getting our information architecture right is an artform. Here’s how tree testing helped.

A Matter of Life and Death: Finding content on Manchester United’s website

Justin ran a tree test on a popular sporting team’s website. Here’s what he discovered.

UX Design in practise — upcoming ebook analyzes Yelp’s desktop website

We’re collaborating on an ebook about the UX Design Process. It’ll be a great chance to see our tools in practise, and to learn how to connect the dots between research and design.

Development update from Optimal Workshop

You may have noticed we’ve been gradually rolling out design and usability improvements over the past couple of months. Most notably, Chalkmark has a new image uploader and Treejack has a new tree editor. What you won’t have seen are the huge, behind-the-scenes changes that have been taking place at the same time. We’re actually in the midst of making…

Why UX Australia was awesome — and responses to our survey question about UX tedium!

We packed our bags with pants, toothpaste, snake spray, promotional stand-up banners, business cards, and our Optimal Workshop hoodies and T-shirts. It took us less than 4 hours to get from Wellington to Sydney where the awesome UX Australia 2014 conference was held. We got to listen to some of the coolest speakers and thinkers around the world like Eric Reiss, Boon…

Doodle-y doodle-y doo, deedle-y deedle-y dee

Most people don’t grow up valuing drawing and doodling as primary ways of generating ideas and absorbing information. Reading, writing, and listening are the skills most valued at school, and opportunities to sketch ideas and plans at work are rare unless you go looking for them. But the relegation of drawing to the sidelines of work is changing thanks to…

22 examples of evil design

Chris Nodder’s book ‘Evil by Design’ struck a chord in the minds of both designers and laypeople by discussing how designers can tap into the seven deadly sins that hold humans in thrall. Don Norman explains in the Foreword why design should be based on evil: ‘Simple: Starting with evil means starting with real human behavior. This doesn’t mean the…

Some UX and design gloriousness from the web

Out of the heaving mass of compelling content that is the web, some blogs, sites, and apps push us towards new ways of thinking, or amuse us with their original perspective. Here’s three pieces we’ve come across lately, for your entertainment and education.